Although the rugby union team does not compete in the World Cup, it competed in the Churchill Cup, which it won in 2004 and 2006. New Zealand Maori also replaced the Junior All Blacks in the 2008 IRB Pacific Nations Cup, where they were undefeated champions, narrowly beating Australia A in the final game of the tournament. The team did not compete in the 2008 Churchill Cup.
One of the New Zealand Natives' greatest legacies was the haka, a traditional Māori war dance; this was first performed during a match on 3 October against Surrey. The haka was later adopted by the New Zealand national team, the All Blacks, as were their black shirts (previous New Zealand sides had worn navy blue).
Since being given official status in 1910, the New Zealand Māori have produced some of world rugby union's most outstanding athletes, including fullback George Nepia who played 46 games for the All Blacks 1924-1930, halfback Sid Going who played 86 matches for his country and former All Blacks captain Tane Norton, who represented New Zealand in 61 games, including 27 tests, and later became President of the New Zealand Rugby Union.
The 1926-27 touring side, captained by Walter Barclay MM, is considered the best ever Māori team. In a seven-month tour which took in Australia, Ceylon, France, Wales and Canada, the side played 38 matches, winning 29, losing seven and drawing two. Full-back George Nepia was left at home after missing the boat from Wellington.
In 2001, the Māori first performed the "Timatanga" version of the haka, which describes the evolution of life and the creation of New Zealand from the four winds.
The team lost only four of its 26 games played between 1994 and 2004, including beating England, Argentina, Scotland and Fiji. The Māori continued their winning form in 2004 beating England A (now known as England Saxons) in extra time in the final of the Churchill Cup in Canada.
In 2005 the Māori beat the British and Irish Lions for the first time in an official match. Their preparations for this match forced them to withdraw from the 2005 Churchill Cup. They returned to that competition in 2006, defeating Ireland A and the USA in pool play in Santa Clara, California and Scotland A in the final in Edmonton, Alberta.
Matt Te Pou is the longest serving New Zealand Maori coach.