"Never Gonna Stop (The Red Red Kroovy)" is a promotional single off Rob Zombie's second album The Sinister Urge. The song can also be found on Rob Zombie's Past, Present & Future and the greatest hits album The Best of Rob Zombie. The song is based on Anthony Burgess' classic 1962 novel, A Clockwork Orange. The audio sample "Use my body to keep you alive." is from the 1971 horror film The Curious Dr. Humpp. The phrase 'red red kroovy' is a quote from the book which is used by Alex DeLarge meaning 'Red red blood' ("kroovy", correctly "krov'", means "blood" in Russian). The lyrics contain the phrases "See heaven, flash, a horrorshow..." and "...take me to the home..." which both are references to the book. The remix of the song, The Black Cat Crossing Mix, was included on "WWF Forceable Entry" and an edited version with shorter intro and "You think you know me" added to the beginning was used as WWE Superstar Edge's entrance theme between 2001 & 2004. Also, it was included on the soundtrack to the movie Rollerball (2002), Walking Tall (2004), as well as Atari game Test Drive: Eve of Destruction. The song was nominated the Grammy for Best Metal Performance for the 2002 Grammy Awards Ceremony.

Music video

In the music video for "Never Gonna Stop", Rob and others are dressed as Alex DeLarge and his droogs from A Clockwork Orange, and in reference to two of the film's scenes appear in the Korova Milk Bar, and go on a wild ride in a stolen "Durango 95" (a reference from the book A Clockwork Orange). Also, the actor Tom Towles, who played Lieutenant George Wydell in Rob Zombie's film House of 1000 Corpses, appears in the video from time to time.

Personnel

• Tom Baker - Mastering
• Scott Humphrey - Producer, Programming, Mixing
• Blasko - Bass
• Riggs - Guitar
• Tempesta - Drums
• Rob Zombie - Vocals, Lyricist, Producer, Art Direction

Chart positions

Singles - Billboard (North America)

Year	Single	Chart	Position
2002	"Never Gonna Stop"	Mainstream Rock Tracks	11
2002	"Never Gonna Stop"	Modern Rock Tracks	23

Trivia

• This song is a tribute to A Clockwork Orange, which starred Malcolm McDowell in its leading role. Malcolm later starred as Dr. Loomis in the remake of the first Halloween film directed by Zombie.
• Three versions exist for the video. One that has scenes from Rollerball inter cut with the ones of Zombie. One with scenes of Edge wrestling replacing the Rollerball scenes and one that has neither.