Nederland 3 became the home channel of the broadcasters VPRO, VARA, RVU, and NPS, all of which share a progressive outlook. The channel focused on news, debate, culture and innovative television. Before the evening peak the channel's programming, organized by NPO under the label Z@ppelin, was aimed at children.
In September 2006, the programming of NPO's television channels was changed slightly. Today Nederland 3 still focuses on children during the daytime. In the evening it aims to reach an open-minded audience with innovative, educational television and occasionally sport. All Dutch public broadcasting organizations have air-time on Nederland 1, 2, and 3; youth-oriented broadcaster BNN's programmes, however, are broadcast only on Nederland 3.
After 19:00 the programming for youth and young adults starts. On weekdays the channel broadcasts a soap opera (Onderweg naar Morgen) and a talk show (De Wereld Draait Door). The rest of the programming is filled with films, drama and comedy (both made by the public broadcasters and imported from foreign broadcasters), and successful programs such as Top of the Pops, De Lama's, Spuiten en Slikken and Raymann is Laat. It also broadcasts European Football such as the UEFA Champions League and UEFA Cup live.