National Geographic Adventure is also a magazine affiliated with the National Geographic Society. The magazine covers adventure travel, environmental issues, natural science and other topics related to the outdoors.
Australia, Asia Pacific, Europe and the Middle East retained the use of the new adventure channel, yet the United Kingdom which previously broadcasted A1 decided to replace it with Nat Geo Wild.
In early 2008, National Geographic Adventure Channel Australia and National Geographic Adventure Channel Italy launched a new video sharing feature on their website called Blognotes.
The channel was originally branded Adventure One (A1) from it launch on November 1, 1999 until May 1, 2007 when it relaunched with a new brand, stengthening the overall Nat Geo presence. All countries adopted the change, except the United Kingdom which instead changed A1 to Nat Geo Wild.