MusiquePlus is devoted to music and music related programming from various genres including pop, rock, RnB and focuses on a younger demographic than its sister station, MusiMax. It is the French language equivalent to MuchMusic which is owned and operated by CTVglobemedia.
The channel has only discretionary status outside of Quebec, meaning that cable companies may choose to offer it if there is a sufficient local audience for French programming, but are not required to do so. Within Quebec, however, the channel has mandatory cable carriage rights.
In 1987, the CRTC approved a licence for MusiquePlus and on September 1, 1988, MusiquePlus launched as a 24 hour channel under the ownership of CHUM Limited and Radiomutuel with both companies holding an equal 50% each.
In June 1999, Astral Media announced they would make a takeover of Radiomutuel and soon gained control of Radiomutuel's assets including MusiquePlus shortly thereafter.
In July 2006, CTVglobemedia announced they would make a takeover bid to buy CHUM Limited. Initial plans were to keep MusiquePlus and MusiMax although shortly CTVglobemedia announced that they would sell MusiquePlus. On April 11, 2007, Astral announced that they will be acquiring the remaining 50% in MusiMax and MusiquePlus from CTVglobemedia. The sale was completed June 30 of that year. Later in September 2008, Astral then gave MusiquePlus a new logo, moving away from the MuchMusic style branding.