is a town in the Manabí province
and the capital of the canton
by the same name.
As of the 2001 census Montecristi had 14,636 inhabitants.
The town is renowned for the production of Panama hats, the best quality of which is named montecristi superfino after it.
Montecristi is the birthplace of Eloy Alfaro Delgado (25 June 1842-28 January 1912), president of Ecuador from 1895 to 1901 and from 1906 to 1911 and the leader of the Ecuadorian Liberal Revolution.