MediaCorp TV's Channel U (U频道; pinyin: U Pín Dào) is the second Chinese-language channel in Singapore and was inaugurated on 1 January 2005 (although it had been broadcast since 6 May 2001 under SPH Mediaworks). Taking over the channel from SPH Mediaworks as a result of the media merger, it aims to target the younger generations of Singaporeans as an alternative to the more mainstream and established Channel 8 with its new tagline, "带动亚洲流行" (Leading Asia's Trends).

In its first three months, the channel continued to show imported programmes which had been telecast while the Channel was run by SPH Mediaworks as well as screening other imported programmes, resulting in the channel having no locally-produced content except for the two news bulletins. Locally-produced programmes began airing from April 2005 onwards, which included a revamp of the news bulletins, the addition of five current events programmes, and four variety programmes. Channel U's target audience consists of Singaporeans aged 15-45. Current broadcasting hours begin at 3 pm, Monday through Friday, 10 am on weekends.

Artists

Newscasters

• Serene Loo 吕寺琳 (From MediaCorp TV Channel 8/8频道)
• Tung Soo Hua 董素华 (From MediaCorp TV Channel 8/8频道)
• Zhao Wenbei 赵文蓓 (From China CCTV/中国中央电视台)
• Jessy Chang 张恒芝 (From TVBS) Signed a 3 year contract with MediaCorp

Local programmes

Drama

• 2006: Dream Chasers 梦·拼图
• 2008: Perfect Cut 一切完美

Current affairs

Documentary and docudrama

Lifestyle and fashion

Variety

Specials

• 2005: Ren Ci Charity Show 2005 仁心慈爱照万千2005
• 2005: Star Awards 2005 红星大奖 2005
• 2005: NDP 2005

Foreign programmes

Drama

Variety

Education

• 2005: Hearts of Gold 从心出发

Primetime programme line up

As of October 2008

External links

• MediaCorp TV Channel U Official Website