Make-up Art Cosmetics, better known to most as MAC Cosmetics, is a manufacturer of cosmetics, originally known famous through word-of-mouth endorsements by professional makeup artists, models and celebrities.
The company has become synonymous with glamour due to its ever-growing presence in the fashion industry, continued use of celebrity endorsements and commitment to cruelty-free products and universal diversity.
In 1984, MAC was established in Toronto, Canada by founders Frank Toskan and Frank Angelo. Toskan was a make-up artist and photographer, while Angelo was the owner of a chain of hair salons. Both recognized the missing element of a versatile and reliable cosmetic to be used in fashion photography. The intense lighting conditions often employed created conditions under which conventional makeup either photographed badly or didn't hold up, so the two set out to create a line that would hold up to these types of challenges. They envisioned a makeup company that would be for All ages, all races, all sexes. This later became the company motto.
The MAC PRO Program is provided to professionals in the industry. An annual fee must be paid for this service. The program provides professional support, special pro-only benefits and discounts. Make-up artists receive a 40% discount. Aestheticians, cosmetologists, hairstylists, fashion stylists, nail technicians, costume designers, models, on-air talent/performers, and photographers receive a 30% discount. International discounts may vary.
Spokespersons in the past have included:
MAC has five social initiative programs currently in place.