Lucky (magazine)

Lucky is a fashion magazine which calls itself the "Ultimate Shopping Guide" and "The Magazine About Shopping." Available by subscription, issues are published once a month and offer shopping tips, fashion advice, and articles detailing current trends. The magazine also runs a website with many similar features. Since its launch in December 2000, Lucky has been one of Condé Nast's biggest successes. Claiming to be a "voice of a friend in the know, the magazine provides suggestions in a writing style that mimics a conversation with your best, and most likely female, friend. Unlike other magazines that advise their readers on a broad spectrum of issues, Lucky's consumerist tendencies are not confined to the advertising pages (which there are many of), but fill each issue in articles with titles such as: "What I Want Now," "Trend in the Making," "My Foolproof Outfit," and "Do Good While You Shop." Every issue features a spread on some of the cover girl's favorite clothes and trends.

Lucky Magazine is published by Condé Nast Publications.


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