Loblaw Companies Limited (LCL) is the largest retailer in Canada, with over 1,690 supermarkets operating under a variety of regional banners, including the namesake Loblaws. LCL is headquartered in a new, 37,000 m2 office tower located in Brampton, Ontario. Loblaw encompasses 1,100 corporate and franchised stores, 800 associate stores and 9,000 independent stores.
It is Canada's largest retailer with sales of more than C$29 billion in 2007. The company is also one of the largest employers in Canada with more than 130,000 full-time and part-time employees. Employees at Loblaw, with the exception of management and employees at The Real Canadian Wholesale Club in Alberta (who are members of the Christian Labour Association of Canada), are members of the United Food and Commercial Workers labour union.
Loblaw's regional divisions include Westfair Foods Ltd. (western Canada and northern Ontario), National Grocers (southern Ontario), Provigo Inc. (Quebec) and Atlantic Wholesalers Ltd. (Atlantic Canada).
Loblaw operates under a number of different regional banners throughout Canada. While most of these banners are not likely to be abandoned in the near future, the company's current focus is on developing the large-format Real Canadian Superstore banner - which is gradually replacing some Loblaws and Zehrs locations in Ontario - as a national rival to Wal-Mart.
Galen G Weston, the President and CEO of Loblaw Companies Ltd., has announced he will keep Loblaws Format name.The first Greatfood store was suppost to open in Ottawa in the Billings Bridge Plaza Mall replacing the current Loblaws, but the issue was changed and the Loblaws in the Billings Bridge Plaza was converted to an Independent Grocer.
Additionally, as part of a recent agreement with unionized employees in Ontario, Loblaw announced it would introduce a new food-centred supermarket format originally called the "Great Canadian Food Store" for locations not converted to the Superstore format. This format has since opened under the name "Loblaw Great Food", with new superstores being opened as "Loblaw Superstore". In total, 44 existing Ontario stores are to be converted to either the Superstore or Great Food format between 2006 and 2010, in addition to new construction and existing Superstores.
The banners are listed below based on their format classifications within Loblaw. Some individual locations may not match the specified format.
Loblaw has a number of common products and services at many of its stores regardless of banner. These include:
Loblaw Companies Limited was incorporated in 1956. Throughout the 1970s and 1980s, it introduced its private label brands: “no name” for generic products, “President's Choice” for superior quality products, “Too Good to be True” (now "Blue Menu") for nutritious healthy products, and “Green” for environmentally friendly products. Dave Nichol, Loblaw's president at the time, was the company's spokesperson.
Loblaw was known in the United States primarily for its National Supermarkets chain that operated in Missouri, Illinois and Louisiana. Originally purchased from the National Tea Company, National Supermarkets was a major supermarket chain in the St. Louis, Missouri area until its 1995 sellout to Schnuck Markets.
Loblaw has started to bring its Real Canadian Superstore banner to Ontario. The 13,000 m² (140,000 ft²) stores, which currently includes a chain of private liquor stores operating in Alberta, are well known in Western Canada for their food and general merchandise offerings. Many of these new stores were originally going to be large Loblaws Market or Zehrs Market stores but now will instead be branded as Superstores. Analysts say that Loblaw made this decision in reaction to Wal-Mart's announcement to open three Supercentres in Canada by the end of 2006.
While several of Loblaws Superstore locations are now open, the most high-profile Real Canadian Superstore location will be in Maple Leaf Gardens in Toronto.
Loblaws' home brand, President's Choice was created in the 1980s. The most successful PC product to date is President's Choice The Decadent chocolate-chip cookies.
Much of the results were blamed on Lederer's plan to combat the threat of Wal-Mart Supercentre grocery stores. Consolidating its distribution centres, which supposedly made the supply chain more efficient, resulted in the departure of many of the chain's general merchandise buyers who were unwilling to move. There were numerous delays and coordination problems as suppliers had trouble shipping their goods to stores on time, and Loblaws was forced to mark it down in order to liquidate excess inventory. Expanding its inventory to general merchandise, supposedly to make a one-stop location like Wal-Mart Supercentres, was considered by many customers to be below the standards of Loblaws.