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Lambie-Nairn

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Lambie-Nairn & Company Ltd. is a design and advertising agency based in the United Kingdom, run by Martin Lambie-Nairn and part of the WPP Group. The satirical puppet series Spitting Image originally included the credit, "Based on an original lunch with Martin Lambie-Nairn," as acknowledgement of his tangential influence on its creation.

Past works

BBC

The agency has had a longstanding relationship with the BBC, designing much of the corporation's output across its domestic and international television channels. The 1997 relaunch of the corporation's logo was designed by Lambie-Nairn utilising the Gill Sans font, which has remained across most channels. BBC News was also completely branded by the agency from 1997 until 2003, when the design of idents and graphics moved to an in-house development team.

Channel 4

Lambie-Nairn designed the famous block '4' introduced with the channel's launch in 1982, which remains in use today, though in different styles. The "4" logo was adapted from the numeral 4 in the Clarendon Bold typeface and appeared as nine blocks which arranged themselves on screen to make up the figure, symbolising C4's role as a publisher-broadcaster in bringing together disparate strands to form a coherent brand.

O2

The entire O2 brand was developed by Lambie-Nairn as a new identity for BT Cellnet, a mobile phone communication company. The agency took the view that the services the company would provide were essentially similar to how oxygen is essential for life and so the brand name, the chemical symbol for oxygen, was created.

Al Hurra

Following a competitive pitch, Lambie Nairn were tasked to create a visual identity for a brand new news channel aimed at the Middle East. The Arabian horse is the main symbol for Al Hurra representing "the free one." The visual look has been described as "magnificent."

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Last updated on Friday February 08, 2008 at 22:09:55 PST (GMT -0800)
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