In 1922, the Hatt Brewery changed its name to Tigre Bock, the most well-known brand of the Tiger Brewery it had acquired to become the leading brewer in Alsace. Following the Second World War, "Kronenbourg" became the name of the company, and began international expansion.
Originally Kronenbourg brewed ale, but it is now known for lagers. Kronenbourg is the leading brand of beer in France, where it had a 40% market share in 2004. In 1970, it was acquired by industrial group BSN (now Groupe Danone), along with the Société Européenne de Brasseries (Kanterbräu). In 1986, Kronenbourg merged with Kanterbräu.
British company Scottish and Newcastle (S&N) plc acquired it in 2000 for £1.7 billion.
Its main breweries are located in Obernai and in Champigneulles, although the Champigneulles site is now up for sale. Kronenbourg 1664 is also brewed in the UK by S&N at its Berkshire and Manchester (Royal) breweries. The 1664 brewed in the UK at 5.0% ABV is weaker than that available in France at 5.5% ABV.
Unlike German beers which comply with the Reinheitsgebot, Kronenburg adds caramel for colouring.
Kronenbourg 1664 brand has returned to U.S. market. (Weekly Specialty Beer Report).(plans marketing promotional tour)(Brief Article)
Oct 14, 2002; Kronenbourg is marking its return to the U.S. market with a four-market, two-month promotional tour designed to...