Jubaira Bachmann is well-known in the scene as the “Swiss Queen OF Hip Hop”. Apart from her activities as Initiantin and Chefredaktorin of various specialized magazines within the range “Urban Lifestyle” (“More” 1997, “Word” 2002-2004, “Chapter” 2005) was active in the range artist support and - management as well as Concertbooking. Since she is as a host with the music transmitter VIVA since 1999, which appreciated her large experience and her reputation with renaming the successful Hip-Hop format “Spraight” in “JUBAIRA”. She had their first international appearance in the year 2000 as a CNN host of the transmission “The Music Room” on the occasion of Montreux the jazz festival. Also behind the camera, Bachmann is active and leads beside the Charts editorship a large part of the own productions with VIVA. In 2006 she represented the Swiss votes for the Eurovision Song Contest.