Joo Ji Hoon (or Ju Ji Hoon) (Korean: 주지훈, Hanja: 朱智勛, born on May 16, 1982) is a popular model and actor from South Korea. He is well known for portraying Crown Prince Lee Shin in Princess Hours (Goong), which was his acting debut.
Before entering the entertainment industry, he studied at Tongwon College, majoring in e-Business. He was known as "Handy Man" in his school for his tall height of 6'2".
Ji Hoon's debut drama was "Old Love," but it was Princess Hours that made him notable throughout Asia. In Princess Hours, also known as Goong, he portrayed Prince Shin, a cold-hearted prince who was forced to marry a regular town girl. He starred alongside former Baby V.O.X. member Yoon Eun Hye and UN member Kim Jeong Hoon. He won the MBC Drama Awards for "Best New Actor." The drama was so popular that a similar season has been released, though it isn't a sequel, named "Goong S."
In 2007, Ji Hoon stared in the 2007 KBS drama, The Devil, alongside popular actress Shin Min A. In "The Devil," he portrays a lawyer. He also cut his hair, which use to be rather shaggy, into a neat trim that framed his long face. He also lost 5 kg by eating only chicken and exercising three times a day. In March, "The Devil" was one of the three most highly anticipated dramas along with "The Thank You" and "Witch Amusement".
Ji Hoon was selected in 2007 to be the New Asian Star of 2007 at the 1st Astar TV Drama Awards which was held on March 30, 2007 at the COEX in Seoul. New Asian Stars have been chosen from Asian countries such as South Korea, Japan, China, Taiwan, and Thailand. Astar TV said the six were chosen for their high recognition in their respective countries, their celebrity status, and potential to emerge as top Asian stars. Singer/Actor Kamenashi Kazuya was chosen among Japanese stars, while Fan Bing Bing represented China. Actor Wilson Chan was chosen among Taiwanese stars, actor Daniel Wu among Hong Kong stars and model/actress Patcharapa Chaichua among Thai stars.