In Fall 1999, Varvatos started his eponymous company, debuting his first clothing line for Fall/Winter 2000.
In 2000, John Varvatos was liscened to create a line of Converse All-Star shoes for the Fall/Winter Season that year. The designs wer so popular that they have continued to acquire his talents to this day, even branching out into other Converse shoe styles like Jack Purcell and One Star.
In 2003, John's company became part of Nautica Enterprises, Inc., which was subsequently acquired by VF Corporation. In 2005, John Varvatos entered into a partnership with VF Corporation to create a new partnership, John Varvatos Enterprises, Inc. where Varvatos serves as CEO and president of the new company.
Varvatos's clothing is sold in such stores as Neiman Marcus, Saks Fifth Avenue, Nordstrom, Bloomingdales, Barneys, Holt Renfrew and other stores and in the company's own boutiques located in SoHo, Los Angeles, The Forum Shops at Caesars in Las Vegas, Costa Mesa, East Hampton,and San Francisco
In late 2007 Varvatos purchased the location that once housed CBGB and opened a boutique there in April, 2008.
In 2008, Cheap Trick were selected for the John Varvatos spring/summer ad campaign. The perfect black and white filming backdrop for the ad production was set on a beach with the popular group on bicycles set to their song California Man.
In the fall of 2004, John Varvatos launched his first fragrance, a men's fragrance named John Varvatos. In 2008 Varvatos launched his fragrance for women, and was exclusive to Saks Fifth Avenue for the first 4 months. In Spring 2005, he also launched John Varvatos Skin, his line of skin care products for men. John Varvatos Skin products, along with John Varvatos fragrances, are made at Shiseido's US facilities and distributed by Shiseido subsidiary Beauté Prestige International. John Varvatos For Women, his first women's fragrance, will be launched in February 2008.
John first received accolades from the Council of Fashion Designers of America (CFDA) in 2000 when he was honored with the Perry Ellis Award for Menswear, which goes to the most promising new talent in the industry. John compounded this achievement the following year by winning the 2001 CFDA's Designer of the Year award.
In 2005 Varvatos received the CFDA's 2005 Menswear Designer of the Year award at the New York Public Library. The recipients are determined by a selection committee of top magazine editors, journalists, stylists and retailers from around the world. He competed for the top honor along with Ralph Lauren and John Bartlett for his third CFDA win.
Elizabeth Arden, Inc. Enters Into License Agreement With John Varvatos Apparel Corp. for the Development, Marketing and Distribution of John Varvatos Fragrances.
May 01, 2010; Elizabeth Arden, Inc. (NASDAQ:RDEN), a global prestige beauty products company, and John Varvatos Apparel Corp. announced that...
John Varvatos, Acclaimed Menswear Designer and Star of NBC's New Fashion Star Show, Will Receive the 2012 Spirit of Design Award at the Philadelphia University Fashion Show April 28.
Apr 04, 2012; John Varvatos, acclaimed menswear designer and fashion mentor on NBC's new fashion reality show "Fashion Star," will receive the...
VARVATOS LAUNCHING SKIN CARE LINE; SKIN BY JOHN VARVATOS, FROM ZIRH SKIN NUTRITION, EXPECTED TO DO $3 MILLION AT RETAIL BY THE END OF 2005.(Zirh Skin Nutrition)(John Varvatos)
Aug 23, 2004; Byline: Ellen Askin NEW YORK -- John Varvatos hopes to change the complexion of the men's skin care market. The designer, in...
YARD Creative Director Stephen Niedzwiecki Steers Edgy New Campaigns for John Varvatos, Converse by John Varvatos and LeSportsac; All Win 38th Annual Creativity Awards.
Sep 22, 2008; A new season a new rock icon, playful/provocative "Get Chucked" attitude and Bag Girls/Bag Guy from the thinking creatives at...