He is noted for his effiminite rocker image similar to that of Michael Monroe of Hanoi Rocks. He is a self-proclaimed vegetarian. He also filmed an extremely popular commercial-insert for the now defunct MoonTV cable-channel: "MoonTV on siit hyvä, että se on ihmisten tekemä" (MoonTV is good because it's made by humans). He was also a great supporter of the channel. He later filmed a commercial insert for the channel's cooking-show Musta Pippuri and featured as one of its guests.