The company expanded from its local roots in the 1970s, introducing a light beer. Leinenkugel has became known for its craft beers, which it introduced in the 1980s. Miller Brewing, a subsidiary of SABMiller, bought the company in 1988.
The 10th Street Brewery, opened in 1986 by G. Heileman Brewing Company for the Blatz label, was purchased by Leinenkugel in 1995. It produces Leinenkugel's Auburn Ale, Creamy Dark, Hefeweizen, Honey Weiss and the Original pale lager.
On March 28 2006, the company introduced Leinenkugel's Sunset Wheat also known to some as "liquid fruity pebbles", which is brewed with wheat, hops, and coriander. The coriander is claimed to give the beer a citrus flavor, although it has also been compared to blueberry. Soon after its introduction, it was made available throughout much of the US.
On April 1, 2007, Leinenkugel introduced Summer Shandy as the new seasonal beer, which is wheat beer mixed with lemonade.
The Jacob Leinenkugel Brewing Company has teamed with Jennie-O Turkey Store, to offer a fully cooked, heat-and-serve turkey bratwurst seasoned with Leinenkugel's Sunset Wheat Beer.(PRODUCTS)
Jul 01, 2007; The JACOB LEINENKUGEL BREWING COMPANY has teamed with JENNIE-O TURKEY STORE, to offer a fully cooked, heat-and-serve turkey...