J Mays is a car designer who is linked to many revolutionary and game-changing products around the globe. His name, of course, would be included on a list of the most influential automobile designers of the modern era.
As the designer of Concept One, the concept precursor to Volkswagen's new Beetle, Mays is responsible for helping to revive Volkswagen's presence in North America. Mays is known for his evolutionary designs that reinvent timeless classics like the Volkswagen Beetle, the Ford Mustang and the Ford Thunderbird. The New Beetle and Mustang proved to be enormous successes, as have his other works such as the Ford Flex,Ford Fusion(Europe),500,Freestyle and Jaguar XF.
While attending Maysville High School in Maysville, Oklahoma, Mays enrolled in an occupational drafting program at Mid-America Technology Center in Wayne, with aspirations of architecture. After high school, he studied commercial art at the University of Oklahoma before briefly switching to journalism. It was design, however, that would resurface as his life-long ambition. Mays graduated from the Art Center College of Design in Pasadena, California in 1980 with a Bachelor of Science degree in transportation design. As such, many of Mays' designs have been influenced by his experiences in Southern California.
In 1991, the Mays-designed Audi Avus Quattro concept car was unveiled at the Tokyo Motor Show and caused quite a sensation. The Avus, named for the 1930s grand-prix racetrack in Berlin, has gull-wing doors, a body of polished aluminum, and a snug cockpit handcrafted in red leather and gray suade. Its sleek, sensual shape immediately evokes the design of the great German speed-record cars and gran turismo roadsters of the 1930s. The Avus proved to be significant for both Audi and Mays. The form of the Avus led to the development of Audi's TT, designed by Mays' Art Center colleague and head of Ford Strategic Design Freeman Thomas. For Mays, the Avus put him on the global map as an accomplished and provocative designer. It also created the Mays' hallmark of explicitly referencing vehicles from important historical periods in his designs.
A year prior to Avus' reveal in Tokyo, Mays was asked by Volkswagen-Audi to relocate to Southern California to open a design studio for the company. Because of his California background, he was specifically tasked to define "California trends" and incorporate them into the design of a German automobile. There, he began a revolutionary formula that integrated the marketing disciplines of branding, identity, and advertising with design. This work in set him apart as a new breed in automotive design.
His work led him to the strong emotional customers had for the original Beetle, sold in the United States in 1949. Mays was convinced that a new Beetle could help Volkswagen recapture the popularity and commercial success it had enjoyed. Mays and his team, including Thomas, developed a form language for the new concept tht included words like "simple," "honest," and "reliable." Armed with a collection of words, the team began sketching, with Mays' original drawing of three, truncated, intersection circles with a large circle in the center and two smaller ones of equal size flanking it. This diagram became the side view of Concept One.
Concept One was first shown at the 1994 North American International Auto Show. Since the release of the new Bettle, the company's profits have increased by fifty percent.
He returned to Germany in 1993 as Audi’s design director responsible for the company's worldwide design strategy, development and execution.
Mays is responsible for shaping the global design direction of Ford Motor Company’s eight global brands—Ford, Lincoln, Mercury, Mazda, Volvo, Land Rover, Jaguar, and Aston Martin. After assuming an expanded role in January 2005, Mays works with individual brands to create and support more long-range strategic design visions. After the sale of Jaguar and Land Rover, Mays' will continue to work on developing a true global design DNA for the Blue Oval.
Mays' design vision for Ford has been demonstrated in his concept cars, the Ford Fairlane, the Shelby GR-1, the 427, the Ford Forty-Nine, the Ford 021C, Jaguar F-Type, Lincoln MKR, and the Volvo Safety Car Concept. In addition, he has been instrumental in the production of several key new production models including the Aston Martin DB9, Land Rover LR3/Discovery, Ford Shelby Cobra GT500, Ford Flex, Ford F-150, Lincoln MKS, Ford Fiesta.
During his tenure with Ford, he received numerous professional awards and recognition for his designs. Mays’ design philosophy and a cross-section of his vehicles were the subject of an exhibition called "Retrofuturism: The Car Design of J Mays" at the Geffen Contemporary of the Museum of Contemporary Art in Los Angeles in November 2002. In addition, he received the Harvard Design School annual Excellence in Design Award in February 2002. In September 2002, he received the Don Kubly Professional Attainment Award from the Art Center.
J Mays & the importance of the story: emotional but rational. Artistic but bottom-line oriented. Yes, being a car designer is something that takes varying point of views, as J Mays explains.(FEATURE)
Jan 01, 2007; The first name he mentions is not surprising. The second one is. I ask J Mays who has influenced his work. His work as a car...