The London-based Isokon firm was founded in 1929 to design and construct modernist houses and flats, and subsequently furniture and fittings for them. Originally called Wells Coates and Partners, the name was changed in 1931 to Isokon, a name derived from isometric Unit Construction, bearing an allusion to Constructivism.
Unusually for a design company, its directors were a bacteriologist Molly Pritchard, a solicitor Frederick Graham-Maw, son of the founder of the law firm, Rowe and Maw, Frederick James Maw and an economist Robert S Spicer. In actuality, the company was run by Molly's husband Jack Pritchard whose initial involvement was to handle the economics, publicity and marketing, but who later went on to hire designers and direct the company.
Isokon's key project was the Lawn Road Flats in Hampstead, sometimes called the Isokon building, which opened on 9 July 1934. Intended to be the last word in contemporary modernist living, the block of flats were aimed at the market of new young professionals of the 1930s and contained 22 single flats, four double flats, three studio flats, staff quarters, kitchens and a large garage. In 1937 a club, the Isobar, was added to the complex.
The flats and particularly the bar became famous as a centre for intellectual life in North London, famous residents included Agatha Christie, and regulars at the Isobar included Henry Moore, Barbara Hepworth and Ben Nicholson.
In 1935, Walter Gropius, the former head of the Bauhaus, became Controller of Design for Isokon. He arrived in England on 18 October 1934 and lived in one of the Lawn Road Flats until March 1937, when he and his wife left for USA. A month before he left for the USA, Gropius recommended Marcel Breuer, a former colleague at the Bauhaus, as his replacement for Controller of Design. The furniture Breuer designed whilst at Isokon are highly influential pieces of the modernist movement, and included chairs, tables and the Long Chair.
László Moholy-Nagy, another former Bauhaus teacher, also became involved with Isokon when he arrived in Britain from Germany in May 1935 and designed promotional material, including sales leaflets, showcards and the logo of Isokon firm itself, which was an outline of curved plywood chair.
Jack Pritchard revived Isokon Furniture Company in 1963. However changes in the manufacture of plywood meant a redesign of some of the key pieces in the Isokon portfolio, for which Pritchard hired Ernest Race. In 1968, Pritchard licensed John Alan Designs to produce the Long Chair, Nesting Tables and the Penguin Donkey 2 which the company did until 1980.
In 1982, Chris McCourt of Windmill Furniture took over the license to manufacture Isokon pieces. Since 1999, this furniture has been sold through the retail arm of Windmill’s, Isokon Plus in Chiswick, London.
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