Higashihiroshima is a university town of Hiroshima University. As the central city of Hiroshima Central Technopolis, high-tech industry is growing. Higashihiroshima is adjacent to Hiroshima, so it is also a commuter towns of Hiroshima.
From old times, Higashihiroshima is famous for making sake and there are "white walls", "black and white check walls" and "red brick chimneys" along the "Sakagura-dori (sake brewery avenue)". An annual sake matsuri is held every October. National Research Institute of Brewing has moved to Higashihiroshima from Tokyo in 1995.
The population growth rate is high compared with other cities, and the number of people from other countries (including students from abroad) is also increasing.
In 1992, the population reached 100,000.