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Guy Kawasaki

Guy Kawasaki (Born August 30,1954) one of the original Apple employees responsible for marketing the Macintosh in 1984, is a Silicon Valley venture capitalist. He is noted for bringing the concept of evangelism to the high-tech business, focusing on creating passionate user-advocates for the Apple brand. Kawasaki was a former Apple Fellow, and after leaving the company, became CEO of a pseudo-spin-off of Apple called ACIUS, which produced the 4th Dimension database program. He also started the company Fog City Software. Recently, he has been involved in the rumor reporting site, Truemors, and an RSS aggregator, Alltop. As of August 2008 his blog "How to Change the World" is ranked 88 in the world.

Kawasaki has a B.A. in psychology from Stanford University and an MBA from University of California, Los Angeles. He is Japanese American and a native of Honolulu, Hawaii where he attended the Iolani School.

He is currently a Managing Director of Garage Technology Ventures, a venture capital firm which specializes in high-technology start-up firms located in Silicon Valley, California as well as co-founder of Nononina, the company that created the Truemors and Alltop websites.


He is the author of many books including:

  • The Art of the Start (2004) ISBN 1-59184-056-2
  • Rules for Revolutionaries (2000) ISBN 0-88730-995-X
  • How to Drive Your Competition Crazy (1995) ISBN 0-7868-6124-X
  • Hindsights (1995) ISBN 0-446-67115-0
  • The Computer Curmudgeon (1993) ISBN 1-56830-013-1
  • Selling the Dream (1992) ISBN 0-88730-600-4
  • Database 101 (1991) ISBN 0-938151-52-5
  • The Macintosh Way (1990) ISBN 0-06-097338-2

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