The Gretsch White Falcon is a visually distinctive guitar commercially introduced in 1955 by Gretsch. While it has seen vast and substantial changes to its body shape and features through the years, and is currently offered in several styles, the White Falcon has always maintained a striking and unmistakable presence and has become a highly recognized piece of Rock history.
The White Falcon is best known for its large 17-inch size and distinctive appearance, with gleaming white paint, copious gold trim, and a falcon in mid-flight engraved on the gold pickguard.
The White Falcon was unveiled at the NAMM show in July 1954. It was displayed as "the guitar of the future," but Gretsch initially had no plans to actually manufacture the model. It was supposed to be a showpiece, much like GM's Motorama "Dream Cars" of the day.
The sheer volume of questions sales reps received about the eye-catching instrument led to a reevaluation of this position, and the White Falcon hit stores in 1955. As the company's new high-end guitar, Gretsch marketed it as "the finest guitar we know how to make – and what a beauty!" The White Falcon originally cost $600 at that time ($4123 adjusted for inflation); this price tag was second only to the $690 asking price of Gibson's Super 400CESN.
So popular was the White Falcon (and other Gretsch models of the time) that this era in Gretsch guitar history is frequently referred to as "The Golden Years" or "The Great Years". Through the '60s, Webster continually "improved" the Falcon with more features, including a Stereo version. By the late '60s, the Falcon was covered with controls and knobs. It has also switched to a twin-cutaway body beginning in 1962.
With over a decade of accomplishment, Fred Gretsch retired in 1967 and sold his company to Baldwin Manufacturing. Baldwin would have trouble understanding guitars in general and the White Falcon in particular, which disastrously failed to evolve smoothly out of the rockabilly era. Most who were inspired by the new hot guitarists Jimi Hendrix, Jeff Beck, Eric Clapton and other musical greats were turning to Fender, rather than Gretsch.
To make matters worse, the rapidly deteriorating Baldwin Manufacturing experienced two destructive fires at its new Arkansas plant in 1973. Gretsch limped through the '70s and finally closed production in the '80s. Falcons soon became instruments only collectors owned and swiftly became forgotten altogether. In 1989, Fred Gretsch III resumed control of the family business and began making guitars again. These instruments are based on classic Gretsch designs, including the venerable White Falcon.
1954-1958, model number 6136: Vertical gold headstock logo with winged "G;" pearl block fretboard inlays with avian-themed engravings; two DynaSonic single coil pickups; control configuration consisting of master tone, master volume, volume for each pickup, and three-way toggle pickup selector switch; trapeze tailpiece with "G" and Cadillac-inspired "V"-shape; Melita bridge; 2-3/4" deep single-cutaway body.
1958-1962, model number 6136: Horizontal "T-roof" headstock logo sans wings; "Neo-classic" thumbprint fretboard inlays; two FilterTron humbucking pickups; control configuration consisting of master volume, volume for each pickup, three-way toggle pickup selector switch, and three-way toggle tone switch; Space Control bridge. A stereo model (6137) was introduced; this model featured an extra set of pickup selector and tone switches and had the bridge pickup moved closer to the neck.
1973, model numbers 6136 and 6137 (stereo): Bigsby tailpiece with "V" cutout, reminiscent of the original "Cadillac" tailpiece. This is the last model year for "vintage" White Falcons.
1974-1981, model numbers 7593 (single-cutaway) and 7595 (double-cutaway): Angularly-shaped pickguard without "Gretsch"; rectangular block fretboard inlays; Baldwin "B" trapeze tailpiece; truss rod cover, string mutes and standby switch removed. In 1981, Gretsch ceased manufacturing guitars.
1995-present, model numbers 6136 and 7593: Models are now available commemorating every phase in the design of the White Falcon. Features are reproduced accordingly. Modern Falcons are also available in black and silver, and include a Stephen Stills signature model (based on the 1958 incarnation), as well as a green Bono Irish Falcon that incorporates the original vertical headstock logo and engraved block inlays with the post-1958 electronics configuration and features "The Goal Is Soul" silkscreened onto the pickguard. Gretsch recently added a Brian Setzer Black Phoenix model to its lineup. Like Brian Setzer's signature Hot Rod 6120, the Black Phoenix features stripped-down electronics that consist of two pickups, a selector switch, and a volume knob.