Greg Dean Schmitz (born August 18, 1970) is an American online film critic known for his movie news website, Upcomingmovies.com (1997 to 2002), and its second version as Greg's Previews of Upcoming Movies as part of Yahoo! Movies (2002 to 2007). Schmitz is currently the weekly columnist of The Weekly Ketchup for Rotten Tomatoes and a contributing columnist for Fandango.
On August 14, 1997, Schmitz created a Geocities website called Bookhouse's Previews of Upcoming Movies as a way to avoid having to repeat the same information in chat rooms and message boards when people would ask questions about movies that hadn't been released yet, or that were rumored to be at some stage of development in Hollywood. The site quickly outgrew Geocities, and was re-launched under the name of Upcomingmovies.com in early 1998. By October 1999, the site was earning enough of an income from advertising that Schmitz was able to quit his day job as a librarian, an event which was picked up by national news services. In 2001, as the economic impact of the Dot Com Bubble burst continued to result in lowered advertising revenue (versus the cost of maintaining a website with millions of viewers), Schmitz teamed up with Yahoo! Movies, bringing the site there under the new name of Greg's Previews of Upcoming Movies. Schmitz also moved to Santa Monica, California as part of the change, and during his time in California, he co-starred in a television pilot for MGM Television called The Movie Fan Show, was frequently quoted in publications like USA Today and The Chicago Sun-Times, and made several radio appearances, including The Howard Stern Show. Throughout his professional career, Schmitz has also been a regular attendee as a member of the press of the Sundance Film Festival, Toronto International Film Festival and Roger Ebert's Overlooked Film Festival, AKA Ebertfest.
In May 2003, Schmitz became ill and was diagnosed with Hereditary Hemochromatosis, a genetic disorder which had been poisoning Schmitz's internal organs since birth, resulting in over a dozen disorders to be diagnosed within the next year, during which Schmitz also lost 110 pounds in nine months (dropping from 295 to 185 pounds). As Schmitz's conditions worsened, and he received treatments for them, his ability to continue working on the site, which had previously been a 60+ hour job, declined. In 2007, Schmitz's contract with Yahoo! Movies ended, and online publication of Greg's Previews of Upcoming Movies was halted. Schmitz's health, however, had been improving during that year, and in January 2008, Schmitz began writing online again as a weekly columnist for Rotten Tomatoes, and in May 2008, began writing as a contributing columnist for Fandango.