The fire spread quickly up to Edgewood Avenue and from there throughout the main residential areas of Sweet Auburn, sparing little. Unfortunately, the area between Decatur and Edgewood was crammed with shanties and lean-tos, which provided fuel to build the fire very strong and fast.
A corridor was burned due north between Jackson (now Parkway and Charles Allen) and Boulevard, with a few prominent bulges at Highland and just south of Ponce de Leon Avenue. At Houston Street, the fire was still being stopped on the east by Boulevard (just sparing John Wesley Dobbs' block). When the fire reached Highland, it raced both east and west through many fine homes. Around 4:00 in the afternoon, fire-fighters had begun to stall the fire by using dynamite to destroy many homes along Pine, Boulevard and finally Ponce de Leon.
By nightfall the fire crossed Ponce. While reduced, it headed north through the recently built-out neighborhood along St. Charles, Vedado Way and Greenwood Avenue. It finally stopped at 10 PM, more than a mile north of where it had begun.
In eleven hours, 22,000,000 gallons of water were pumped to put out the fire. Additional fire trucks had been sent from nine Georgia towns (as far away as Macon and Augusta), as well as from Chattanooga and Knoxville in Tennessee. 1,938 buildings were destroyed over spanning 73 city blocks. Fires smoldered for the rest of the week.
Rebuilding was sporadic, with large swaths kept open for years. Commercial strips were quickly built on the destroyed portions of Edgewood and Auburn where busy streetcar routes ran: 17 and 3 respectively. Where large estates with spacious front yards had been, along the entire stretch of Boulevard up to Ponce, dozens of two- and three-storey apartment buildings that hugged the sidewalk were built. Large open spaces were left at what is now the King Memorial and Bedford-Pine Park (host of Music Midtown in the 2000s).
Low-income housing developments were built in the destroyed extreme southern section and the areas south of North Avenue. Some 50 acres around Boulevard and Highland were eventually developed as the campus for Atlanta University's Medical Center. Except for where single family homes were quickly rebuilt north of Ponce de Leon, the character of this large area of Atlanta was changed forever. The next U.S. fire of more significance wouldn't occur for more than 70 years: The Oakland Hills firestorm of 1991.