Grapheme → color synesthesia is a form of synesthesia in which an individual's perception of numbers and letters are associated with the experience of colors. Like all forms of synesthesia, grapheme → color synesthesia is involuntary, consistent, and memorable. Grapheme → color synesthesia is one of the most common forms of synesthesia, and because of the extensive knowledge of the visual system, one of the most studied.
While no two synesthetes will report the same colors for all letters and numbers, studies of large numbers of synesthetes find that there are some commonalities across letters (e.g., A is likely to be red). Early studies argued that grapheme → color synesthesia was not due to associative learning, such as from playing with colored refrigerator magnets. However, one recent study has documented a case of synesthesia in which synesthetic associations could be traced back to colored refrigerator magnets. Despite the existence of this individual case, the majority of synesthetic associations do not seem to be driven by learning of this sort. Rather, it seems that more frequent letters are paired with more frequent colors, and some meaning-based rules, such as ‘b’ being blue, drive most synesthetic associations.
As does filmmaker Stephanie Morgenstern:
On the other hand, many synesthetes never realize that their experiences are in any way unusual or exceptional. For example, the Nobel prize winning physicist, Richard Feynman reports:
While synesthetes sometimes report seeing colors projected in space, they do not confuse their synesthetic colors with real colors in the external world. Rather, they report that they are simultaneously aware of the external color and also the internal, synesthetic color:
Finally, synesthetes are quite precise in the color mappings that they experience, which can lead them to make quite detailed comparisons of their colors:
These experiences have led to the development of technologies intended to improve the retention and memory of graphemes by individuals without synesthesia. Computers, for instance, could use "artificial synesthesia" to color words and numbers to improve usability. A somewhat related example of "computer-aided synesthesia" is using letter coloring in a web browser to prevent IDN homograph attacks. (Someone with synesthesia can sometimes distinguish between barely-different looking characters in a similar way.)