When Good Marks Go Bao: The Evils of Genericide-When a Trademark Becomes a Generic Term-Are Many. but That's Nothing Compared with What Happens When Foreign Translations Distort a Trademark's Meaning. (Special Advertising Section)
Sep 01, 2002; In 1925, American manufacturer B.f. Goodrich began producing overshoes that closed with a slide fastener. The fastener, which...