Geese is the local crime boss of the fictional city of South Town and runs the company Geese Connections. Geese bears a striking resemblance to "The Aussie" from the 1988 feature film, Bloodsport. Both are blond-haired white men fighting in an hakama and gi top.
Aside from the Fatal Fury series, Geese also appears in many CD dramas and stars in his own character image album. He also sings in a number of image songs.
The immediate sequel, Fatal Fury 2, did not feature Geese; instead, a new antagonist named Wolfgang Krauser (an old nemesis of Geese) becomes the sponsor of the new King of Fighters tournament. Geese does appear in the revised version of the game, Fatal Fury Special, where it is revealed that he survived his fall at the end of the first game and had his death faked.
Fatal Fury 3: Road to the Final Victory centers around Geese's attempt to return to power by collecting the "Sacred Scrolls of Jin", which is said to give their holder great power. In his ending, Geese obtains the scrolls and prepares for the next King of Fighters tournament.
The next game, Real Bout Fatal Fury, was promoted as Geese's final appearance in the series, advertised with the tag line "So long, Geese". In this game, Geese was once again the final boss in the single-player tournament, confronting the player atop Geese Tower. In either, Terry's or Andy's ending, Geese falls off his tower once again, refusing to accept help from either of the Bogard Brothers. Despite his apparent death, Geese appears in the subsequent game, Real Bout Fatal Fury Special, as a hidden final boss named Nightmare Geese. Dominated Minds, the PlayStation version of Real Bout Special, features Geese sporting a halo over his head as a reference to his passing. He also appears as a regular character in Real Bout Fatal Fury 2, although the game did not have any storyline.
Garou: Mark of the Wolves, set a decade after Geese's apparent death at the hands of Terry in the original Real Bout and centers around Geese's son Rock Howard, who was raised and trained by Terry himself.
Geese also appears in a few games in The King of Fighters series, which does not follow the continuity established by the Fatal Fury and Art of Fighting games, despite sharing many characters and plot elements . In The King of Fighters '96, Geese serves as the leader of the "Boss Team" along with former subordinate Mr. Big and rival Wolfgang Krauser, which makes its only appearance in this installment. Geese would appear again in a non-playable role as the sponsor of the "Outlaw Team" in The King of Fighters '97, which is comprised of Billy Kane, Blue Mary) and Ryuji Yamazaki. The team would reappear in The King of Fighters 2003, with Mary (now part of the Women Fighters Team) replaced by Gato from Mark of the Wolves. Geese also appears in the console version of The King of Fighters 2002 and The King of Fighters XI as a selectable character, as well as in The King of Fighter '98 Ultimate Match, which brings back the Boss Team from 96. The younger version of Geese from Art of Fighting 2 appears as a hidden character in The King of Fighters Neowave.
In addition to appearing in manga adaptations of the Fatal Fury, Art of Fighting and The King of Fighters games published in Japan, Geese Howard was also the subject of a single-volume manga published in 1996 titled The Geese Howard Story by Etsuya Amajishi, adapting the character's fictional history from the Art of Fighting and Fatal Fury games. It was followed by a single-volume sequel in 1997 titled Geese in the Dark, by the same author.