Gear was an English language lad's mag published by son-of-Penthouse Bob Guccione, Jr. in the United Kingdom devoted chiefly to revealing pictorials of popular singers, B-movie actresses, and models, along with articles on gadgets, cars, fashion, guy tales of sex, and sports.

Debuting in September 1998, with actress Peta Wilson on the cover, Gear established itself with several publishing stunts such as publishing a "nude" photo of Women's football (soccer) celebrity Brandi Chastain. Gear reached its exposure apogee when it featured a nude pictorial of actress Jessica Biel, who posed while appearing on the family drama 7th Heaven and was at the time only 17 years old.

Gear magazine closed its doors in 2003. The magazine had been criticized for being too similar to other more popular and established magazines, such as Maxim and Spin.

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