PET, fMRI and NIRSI can measure localized changes in cerebral blood flow related to neural activity. These changes are referred to as activations. Regions of the brain which are activated when a subject performs a particular task may play a role in the neural computations which contribute to the behaviour. For instance, widespread activation of the occipital lobe is typically seen in tasks which involve visual stimulation (compared with tasks that do not). This part of the brain receives signals from the retina and is believed to play a role in visual perception.
Traditional "activation studies" focus on determining distributed patterns of brain activity associated with specific tasks. However, scientists are able to more thoroughly understand brain function by studying the interaction of distinct brain regions, as a great deal of neural processing is performed by an integrated network of several regions of the brain. An active area of neuroimaging research involves examining the functional connectivity of spatially remote brain regions. Functional connectivity analyses allow the characterization of interregional neural interactions during particular cognitive or motor tasks or merely from spontaneous activity during rest. FMRI and PET enable creation of functional connectivity maps of distinct spatial distributions of temporally correlated brain regions called functional networks.
A direct method to measure functional connectivity is to observe how stimulation of one part of the brain will affect other areas. This can be done noninvasively in humans by combining transcranial magnetic stimulation with one of the neuroimaging tools such as PET, fMRI, or EEG. Massimini et al. (Science, September 30, 2005) used EEG to record how activity spreads from the stimulated site. They reported that in non-REM sleep, although the brain responds vigorously to stimulation, functional connectivity is much attenuated from its level during wakefulness. Thus, during deep sleep, "brain areas do not talk to each other".
Functional neuroimaging draws on data from many areas other than cognitive neuroscience, including biological sciences (such as neuroanatomy and neurophysiology), physics and maths, to further develop and refine the technology.
Functional neuroimaging of interesting phenomena often gets cited in the press. In one case a group of prominent functional neuroimaging researchers felt compelled to write a letter to New York Times in response to an op-ed article about a study of so-called neuropolitics. They argued that the some of the intepretation of the study were "scientifically unfounded".