The first proposed explanation for the flash-lag effect is that the visual system is predictive, accounting for neural delays by extrapolating the trajectory of a moving stimulus into the future (Nijhawan, 1994; Khurana and Nijhawan, 1995). In other words, when light from a moving object hits the retina, a certain amount of time is required before the object is perceived. In that time, the object has moved to a new location in the world. The motion extrapolation hypothesis asserts that the visual system will take care of such delays by extrapolating the position of moving objects forward in time.
A second proposed explanation is that the visual system processes moving objects more quickly than flashed objects. This latency-difference hypothesis asserts that by the time the flashed object is processed, the moving object has already moved to a new position (Baldo and Klein, 1995; Whitney & Murakami, 1998; Purushothaman et al, 1998). The latency-difference proposal tacitly rests on the assumption that awareness (what the subject reports) is an on-line phenomenon, coming about as soon as a stimulus reaches its "perceptual end-point" (Zeki & Bartels, 1998).
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