Several different physical trophies have had the name, as a club is entitled to keep the cup after five wins or three consecutive wins, with a new cup having to be forged for the following season. The UEFA badge of honour is a badge awarded by UEFA to such clubs.
Champions League winners keep the real trophy for ten months after their victory, and receive a scaled-down replica to keep forever. Winning clubs are also permitted to make replicas of their own, however they must be clearly marked as such and can be a maximum of eighty percent the size of the actual trophy.
The original European Cup trophy was donated by L'Équipe, a French sports newspaper. This trophy was awarded permanently to Real Madrid in March 1967. At the time, they were the reigning champions, and had won six titles altogether, including the first five competitions from 1956 to 1960.
The replacement trophy, with a somewhat different design from the original, was commissioned by UEFA from Jörg Stadelmann, a jeweller from Berne in Switzerland. At a cost of 10,000 Swiss Francs, it was silver, 74 cm high, weighing 8 kg. Subsequent replacement trophies have replicated this design. In Spanish, it is nicknamed La Orejona ("big-ears") because of the shape of the handles and for this reason Luis Omar Tapia a long time ESPN ´S UCL announcer made the name "la Orejona" popular on the American continents.
The rule to allow a club to keep the trophy after five wins or three consecutive wins was introduced before the 1968-69 season. At that point, Real Madrid were the only club meeting either qualification, and indeed met both. Once a club has been awarded the trophy, its count is reset to zero. For example, a club with no prior titles which won six titles in a row would be permanently awarded trophies after the third and sixth wins (each for three-in-a-row) but not after their fifth win.
The rules for the UEFA Cup also state that a club gets to keep the existing trophy upon their third consecutive win or fifth overall. There is also a title-holder logo, but no badge of honour. However, as of 2006, no club has won the UEFA Cup more than three times in total (see UEFA Cup: top teams). Two have won it twice in a row: Real Madrid in 1986, and Sevilla in 2007. Madrid did not have the chance to win a third successive UEFA Cup, as they qualified for the 1986-87 European Cup. Similarly, Sevilla had reached the last 16 of the Champions League 2007-08, so could not defend their UEFA Cup title.
Victories in the discontinued UEFA Cup Winners' Cup, held 1960-99, and Inter-Cities Fairs Cup, held 1955-71 outside the auspices of UEFA, are not counted for any current UEFA award. FC Barcelona won the Fairs Cup trophy permanently in a playoff match against Leeds United after the last tournament.