Elinor Glyn (October 17, 1864 - September 23, 1943), born Elinor Sutherland, was a British novelist and scriptwriter who pioneered mass-market women's erotic fiction. She coined the use of It as a euphemism for sex appeal.
Glyn was the younger sister of Lucy, Lady Duff-Gordon, famous as the fashion designer "Lucile".
She had a long lasting affair between 1906 and 1916 with George Nathaniel Curzon, 1st Marquess Curzon of Kedleston.
On the strength of the popularity and notoriety of her books, Glyn moved to Hollywood to work in the movie industry. She is credited with the re-styling of Gloria Swanson from giggly starlet to elegant star. Beyond the Rocks was made into a silent film released in 1922; the Sam Wood-directed film stars Gloria Swanson and Rudolph Valentino as a romantic pair. In 1927 she helped to make a star of actress Clara Bow for whom she coined the sobriquet "the It girl".
Apart from being a scriptwriter for the silent movie industry she had a brief career as one of the earliest female directors.
Glyn also makes an appearance in a 1927 Lorenz Hart song, "My Heart Stood Still" from One dam thing after another:
In Evelyn Waugh's 1952 novel Men at Arms (the first of the Sword of Honour trilogy), an air force marshal recites the poem upon spotting a polar-bear rug by the fire (p. 125).
In Dorothy L. Sayers' Unnatural Death (1927), a woman is described: ‘Never had he met a woman in whom 'the great It', eloquently hymned by Mrs Elinor Glyn, was so completely lacking.'
In Meredith Willson's 1957 musical The Music Man, Marian Paroo, the Librarian, asks the prudish Mrs. Shinn, the mayor's wife, if she wouldn't rather have her daughter reading the classic Persian poetry of Omar Khayyam than Elinor Glyn, to which Mrs. Shinn replies, "What Elinor Glyn reads is her mother's problem!"
In the 2001 movie The Cat's Meow, Elinor Glyn, played by Joanna Lumley, is one of the guests aboard William Randolph Hearst's yacht on the fateful weekend Thomas Ince died. Lumley, as Glyn, provides voice-over narrative at the beginning and the end of the film.
Reviewing Glyn's novel It, Dorothy Parker wrote of the heroine, "It, hell. She had Those."
In his Autobiography Mark Twain describes the time he met Glyn when they had a wide-ranging and frank discussion of "nature's laws" and other matters not to be repeated.