Definitions

Douwe_Egberts

Douwe Egberts

Douwe Egberts (often abbreviated as DE) is a Dutch corporation that processes and trades coffee, tea, and other groceries. Its full name is Douwe Egberts Koninklijke Tabaksfabriek-Koffiebranderijen-Theehandel Naamloze Vennootschap, which translates as "Douwe Egberts Royal Tobacco Factory - Coffee Roasters - Tea Traders, Plc.". Douwe Egberts is now a subsidiary of the Sara Lee Corporation.

The correct pronunciation of the first word in the company name is Dow, as opposed to Doo-we or Dow-we. This pronunciation can be heard on the official Dutch website

Chronology

  • 1753 - Egbert Douwes starts a grocery shop in Joure, called De Witte Os ("the White Ox").
  • 1780 - The company is transferred to his eldest son Douwe Egberts. Its main activities are processing and trading coffee, tea, and tobacco.
  • 1948 - DE starts sales in Belgium. France, Spain, and Denmark follow.
  • 1968 - A holding company, Douwe Egberts Koninklijke ("Royal Douwe Egberts"), is founded.
  • 1969 - DE takes over Kanis & Gunnink, another Dutch coffee manufacturer.
  • 1978 - DE is in its turn taken over by the Sara Lee Corporation.
  • 1989 - DE takes over Van Nelle, its main Dutch competitor in coffee, tea, and tobacco.
  • 1998 - The hand-rolling tobacco business (Drum, Van Nelle, Amphora and Winner) is sold to Imperial Tobacco.
  • 2001 - The company joins forces with Philips to produce a coffee maker called Senseo.

Brands

  • Douwe Egberts (coffee)
  • Pickwick tea
  • Lassie (rice)
  • Natrena (artificial sweeteners)
  • Kanis & Gunnink (coffee)
  • Sanex (products for the bath and shower, and deodorants)
  • Senseo (coffee-maker, in conjunction with Philips)
  • Douwe Egberts Coffee Systems (drinks supply)
  • Douwe Egberts Coffee Care (drinks supply)
  • Piazza d'Oro (espresso)
  • Cafitesse (coffee concentrates and systems)
  • Moccona (instant coffee)
  • Cafe Switch, a frothy coffee drink that is frothed using thumb pods
  • BK Joe, Burger King's in-house brand of coffee
  • Cafe Pilao (coffee brand in Brazil)
  • Caffiato, an iced cappuccino with caramel flavour

Coffee crisis

According to the company itself, DE has a policy focused on the sustainable improvement of the economical and social position of small-scale farmers. However, Oxfam has investigated the four large international coffee-roasting companies (Nestlé, Kraft Foods, Sara Lee, and Procter & Gamble) as to their contribution to solving the worldwide coffee crisis. 2 - 2,5% of Sara Lees current marketshare worldwide consists of certified coffee. This share increases year by year.

External links

Search another word or see Douwe_Egbertson Dictionary | Thesaurus |Spanish
Copyright © 2014 Dictionary.com, LLC. All rights reserved.
  • Please Login or Sign Up to use the Recent Searches feature
FAVORITES
RECENT

;