Doritos is a brand of flavored tortilla chips produced since 1966 by the American food company Frito-Lay (a division of PepsiCo, Inc.). Doritos are sold in many countries worldwide in assorted flavors. The chips are made of ground corn, corn oil, and seasoning.
The brand's marketing campaigns have included many television commercials featuring Avery Schreiber, Jay Leno, and Ali Landry, as well as product placement in movies, such as Wayne's World and has also sponsored the presidential campaign of Stephen Colbert.
The Nacho Cheese flavor is also available in Baked!, Light, and 100 Calorie Mini Bites; both Nacho Cheese and Cool Ranch are also available in Reduced Fat varieties.
"Doritos Collisions," which include two different flavors in the same bag. The three varieties of Doritos Collisions are Hot Wings/Blue Cheese and Zesty Taco/Chipotle Ranch and Pizza Cravers/Ranch.
In 2007 Doritos ran a campaign called "Doritos X-13D Flavor Experiment" where black, unidentified bags of Doritos were on the market for consumers to identify and name the flavor. The only flavor identification on these chips was "All American Classic". The flavor was later identified as cheeseburger.
In 2008, Doritos debuted a "mystery flavor" Quest with prizes being given as puzzles are solved.
*Cool American and Cool Original (UK only) is the flavor known in the United States as Cool Ranch.
Doritos packaging is different depending where you are purchasing the product, Doritos Canada has recently started using the U.S. Doritos packaging and a special version featured Evangelion characters are launched in Japan as ad for latest Evangelion Movie: Rebuild of Evangelion 1.0.
Doritos was the main sponsor of Wolverhampton Wanderers F.C. for the 2002/03 and 2003/04 seasons, the latter of which was spent in the English Premier League. Doritos officially sponsored the "Hail to the Cheese Stephen Colbert's Nacho Cheese Doritos 2008 Presidential Campaign Coverage." The money given to Colbert could not be used to directly fund his campaign, so he used the money to fund The Colbert Report. He claimed that he would not use his show to plug Doritos, but plugged the chips during these claims. After the campaign flopped, Colbert joked that his "body will stop producing bright orange waste." In March 2008, Colbert partnered with Doritos, specifically the Spicy Sweet Chili flavor, to promote his Philadelphia-based coverage of the Pennsylvania primaries.
Doritos started the Crash the Super Bowl competition in late 2006, initially allowing internet users to submit their own Doritos advert to the Crash the Super Bowl website where a winner was chosen by judges and internet voters. Crash the Super Bowl 2 in 2007 allowed unknown musical artists to submit their music to the contest website where it was voted upon in a series of voting rounds until a winner was chosen. The winner's music was featured in a 30 second commercial during the Super Bowl and received a recording contract. The winner in 2007 was Dale Backus with his "Live The Flavor" commercial and the winner in 2008 was Kina Grannis with her song, "Message From Your Heart". The internet ad contest is being reprised for Super Bowl XLIII, with a top prize of US $ 1 million for the winner with one string attached: the winning ad must be the top-ranked ad in the USA Today Super Bowl Ad Meter survey.
Most recently, Doritos has embarked upon an "out-of-this-world" advertising campaign, literally beaming a 30sec ad for Doritos brand tortilla chips into a solar system 42 light years away. This project is in collaboration with EISCAT Space Centre in Svalbard, Norway. The "You Make It, We'll Play It" contest chose the winning advertisement that was transmitted on June 12, 2008. The ad was beamed towards a distant star, within the Ursa Major constellation, that is orbited by planets which may harbor life.