Perry is the licencee and owner of 'The Banana Grove', the larger and more successful rival of The Phoenix Club. Throughout the two series Den Perry and his club is seen as the nemesis of Brian Potter and The Phoenix Club.
Perry is the complete opposite of rival club owner Brian Potter, whilst Potter is tight-fisted and thrifty in nature, Perry is brash and flamboyant in nature and appearance. He has a confident 'swagger' in his personality, and has expensive possessions such as a sheepskin coat and a chauffeur driven Jaguar.
Perry looks down on his rivals at the Phoenix Club but in both series becomes increasingly annoyed as the Phoenix Club gains in popularity and steals his trade. In a ruthless attempt to put his rivals out of business he burns the Phoenix Club down which results in Brian Potter being suspended from running a club. However Perry does not reckon on the determination of his rival Potter, who rebuilds the club with Jerry St.Clair as the licencee in order to satisy the auhtorities. After trying to sabotage many events at the Phoenix Club he once again threatens to burn the club down and kill Potter, and in the process unwittingly reveals to the local club clientelle that he originally burnt the club down, which proves to be his downfall.