David Horowitz (consumer advocate)

David Horowitz (born June 30, 1937) is a well-known American consumer advocate and former reporter/anchor for KNBC-TV in Los Angeles, whose Emmy-winning TV program Fight Back! would warn viewers about defective products, test advertised claims to see if they were true, and confront corporations about customer complaints. Horowitz was also a regular guest on The Tonight Show Starring Johnny Carson.

In 1987 during a KNBC afternoon newscast, a gun-wielding mental patient somehow got into the NBC Studios in Burbank, California, and took Horowitz hostage live on the air. With the gun pressed on his side, Horowitz calmly read the gunman's statements on camera. However, the unidentified man was actually caught with a toy gun, and was arrested by local police. It led Horowitz to start a successful campaign to help ban "look-alike" toy guns in several states, including California and New York.

Horowitz made a guest appearance on the Super Mario Bros. Super Show! in 1989. He also appeared as himself on an episode of Silver Spoons.


David Horowitz attended The New York School of Printing (Class of June 1954). He was elected Student Body President in 1953. Always an outstanding student, David was an A student in Journalism and his teacher Benjamin Greenwald introduced him to his friend Irving R. Levine the veteran newscaster for NBC who suggested to David that with his high intellect he might want to pursue a career in Journalism.


"Fight back, and don't let anyone rip you off!"

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