As is common with sports-related curses, the Curse of the Colonel is used to explain the Japan Championship Series drought that the Hanshin Tigers have had to endure since their first and only victory in the 1985 Japan Championship. The curse is a classic example of a scapegoat.
Comparisons are often made between the Hanshin Tigers and the Boston Red Sox, who were also said to be under a curse, the Curse of the Bambino, until they won the World Series in 2004.
In 1985, much to Japanese people's surprise, the Hanshin Tigers faced the Seibu Lions and took their first and only victory in the Japan Series, largely due to star slugger Randy Bass, a gaijin (foreigner) player for the team.
The rabid fan base went wild, and a riotous celebration gathered at Ebisubashi Bridge in Dotonbori, Osaka. There, an assemblage of supporters yelled the players names, and with every name a fan resembling a member of the victorious team leapt from the bridge into the waiting canal. However, lacking someone to imitate MVP Randy Bass, the rabid crowd seized a Colonel Sanders (like Bass, the Colonel had a beard and was not Japanese) plastic statue from a nearby KFC and tossed it off the bridge as an effigy.
This impulsive maneuver was to cost the team greatly, beginning the Curse of the Colonel. Urban legend has it that the Tigers will not win the championship again until the statue is recovered.
After their success in the 1985 series, the Hanshin Tigers began an 18-year losing streak placing last or next-to-last in the league. Brief rallies in 1992 and 1999 brought hope to fans, but they were soon followed with defeat.
During this time attempts were made to recover the statue, including sending divers down and dredging the river, but they all failed. Fans apologized to the store manager, but the statue remained in the canal and the Tigers "cursed".
Although the leap into Dotonbori canal and the Curse of the Colonel is usually associated only with a Hanshin Tigers victory, in 2002 when Japan beat Tunisia in the World Cup, some 500 fans jumped into the canal as a celebration, in spite of heavy police security.
In addition, a Colonel Sanders statue was taken from the storefront of a KFC in nearby Kōbe, and its hands were cut off supposedly in imitation of Sharia law.
In 2003, the Tigers had an unexpectedly strong season. Their chief rivals, the Yomiuri Giants, lost their star player, Hideki Matsui, while the Tigers gained a pitcher Hideki Irabu, who had returned from playing with the Texas Rangers. The Tigers won the Central League to qualify for the Japan Series, and many newspapers speculated that the Curse of the Colonel had finally been broken.
Fans were enthusiastic about winning the Central League, and repeated the celebratory leap into Dotonbori Canal. However, instead of the individual leapers representing the players, over 5,300 fans plunged into the canal.
Many KFC outlets in Kōbe and Ōsaka moved their Colonel Sanders statues inside until the series was over to protect them from rabid Tigers fans The newly replaced Colonel Sanders statue in the Dotonbori KFC branch was bolted down to prevent a repeat of the incident.
The Tigers lost the Japan Series, this time to the Fukuoka Daiei Hawks, so the curse is presumably intact.
For 24-year-old Hanshin Tigers fan Masaya Shitababa the 2003 celebration was a tragedy. He drowned in the canal, with all reports being that he had been shoved in by the revelers. To prevent future incidents, the Osaka city council ordered the construction of a new Ebisubashi bridge, beginning in 2004, which will make it more difficult for rabid fans to take the celebratory leap should the Curse of the Colonel be broken and the Tigers win again.
The "Curse of the Colonel" has also been used as a boogeyman threat to those who would divulge the secret recipe of eleven herbs and spices that makes the unique taste of KFC chicken.