Cross-media marketing

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Cross media marketing is a form of marketing where several products and/or properties are used to promoted each other in various ways through multiple media, such as radio and television. It is similar to a tie-in.

History

The first notable occurrence of cross media marketing occurred in 1977 with the release of the film Saturday Night Fever and its respective soundtrack. The single "How Deep Is Your Love" by The Bee Gees was originally meant to be recorded by Yvonne Elliman for an unrelated album, but it was decided by RSO Records to have The Bee Gees record it and released in an effort to promote the film. The release of the film promoted not only the released single but the entire soundtrack.

More recent examples include companies promoting music artist's concerts, followed by having one of the artist's songs used in a commercial for the company.

Cross-media marketing

History

See also