Cream, based at the Nation nightclub in Liverpool, is one of the best-known night clubs in the UK. Cream began life as a weekly house music night at Nation, and ran in this format for 10 years, from October 1992 to June 2002. Over the ten years of weekly Saturday nights at Nation, the club played host to many international DJ superstars, including Paul Oakenfold (who was resident DJ from 1997 to 1999), Paul van Dyk, Sasha plus early exclusive DJ sets from The Chemical Brothers.
Paul Bleasdale was the main resident DJ at Cream from its beginnings in 1992 to the end of the weekly nights. After this, he played twice at Cream events at Nation; firstly in the Main Room at the club's 10th Birthday in 2002, then in the Courtyard on boxing night the same year. He has since retired from DJing.
The Cream-owned Nation complex is made up of 3 separate rooms, each of varying shape and size; the 1000 capacity Main room, 700 capacity Annexe and 1300 capacity Courtyard. Since Cream ended their weekly events, they have let Nation do other nights who have used the space for a variety of different events. Regular nights held at Nation since the end of the weekly Cream events include Godskitchen, Chibuku, MTV and Yo-Yo.
Cream has a dock-based bar in Liverpool located on the Albert Dock as Babycream which opened in 2004 as a joint venture with bar and club operator the Lyceum Group with another branch in Leeds opening soon afterwards and was intended to be the start of a new chain of bars across the United Kingdom with planned bars in Manchester, Glasgow and Swansea. However the Leeds branch was closed in 2006 and the other planned Babycreams had never opened
Cream also hosts the dance festival Creamfields each year on August Bank Holiday weekend, for this year it was a 2 day festival opening at 2pm Saturday and finishing at 11pm Sunday. Its own label continues to release many compilations each year.
Cream announced it was changing its name to Taste after its first three weeks due to a clash of names with a Birmingham based dance night. However the other event folded and the original name was kept.
The original owners of the Nation venue, Stuart Davenport and Lennie MacMillan, considered closing Cream due to low attendance in the first three weeks.
Cream PLC also own and manage other nightclubs globally and also own Cafe de Paris in London.