The Compete Toolbar allows users to view the Compete Trust Scores and the U.S. Internet ranks of websites they visit. This is done by sending the URLs that users visit to Compete.com. Compete.com then sends back the trust scores and internet ranks from its database to the users. Additionally, users of the Compete Toolbar have the option of participating in Community Share. By participating in Community Share, users will be assigned a user number and that number will be submitted along with the URLs of the websites that these users visit. This information will be used to roughly determine how many users visit each website. Although no personally identifiable information is submitted to Compete.com, the server receives the originating IP address.
Has the Marketing Pendulum Swung Too Far to Paid Search? Some Marketers May Be Paying for Traffic They Would Get Anyway, Thanks to Brand Advertising Driving Organic Search
Oct 01, 2009; WHETHER GOOGLE IS FRIEND OR FOE, the clear fact is many publishers have seen marketing clients divert significant dollars away...