The release of this product coincided with the phasing out of Vanilla Coke and its diet counterpart in North America and the rechristening of Cherry Coke as Coca-Cola Cherry.
Coke Zero Black Cherry Vanilla was the "Coca-Cola" version of Diet Coke Black Cherry Vanilla launched in 2006 in Canada.
Throughout the first 6 months of the product's sale, the percentage of drinks bought from Coca-Cola and its variants that was Black Cherry Vanilla Coke was 4%, compared to 9% for Coca-Cola with Lime and 3% for Diet Black Cherry Vanilla Coke compared to 7% for Diet Coke with Lime, 13% for the Caffeine free Colas, 13.5% for Coke Cherry and Diet Coke Cherry, and 26% for Diet Coke.
With low sales figures, and the return of Vanilla Coke (now Coca-Cola Vanilla) in the summer of 2007 in the United States, Black Cherry Vanilla Coke was discontinued.