The Circle 7 logo
is one of the most classic and familiar television station logos
in the United States
. First designed in the 1960s for the ABC Television Network
's five owned and operated stations
(O&Os), the logo, or a version of it, is currently being used by a number of TV broadcasters around the world.
History and information
The Circle 7 logo was first designed by G. Dean Smith
, and first used in 1962 by ABC
for its five owned and operated stations
in New York City
in Los Angeles
, WBKB-TV (now WLS-TV
) in Chicago
in San Francisco
. When ABC applied for TV licenses in the late 1940s, it was thought that the low-band (channels 2 through 6) TV channels would be discontinued, thus making these five stations broadcasting on VHF channel 7
the lowest on the TV dial. American Broadcasting Companies, Inc., ABC's corporate parent, registered the Circle 7 logo with the U.S. Patent and Trademark Office in 1962.
When WABC adopted the Eyewitness News format in 1968, all anchors and reporters were required to wear a blazer with a Circle 7 patch (later years a lapel pin) when they appeared on the air—a marketing practice that spread to the other ABC O&Os.
The Circle 7 logo was designed to be interchangeable with the circular ABC logo in network and channel imaging, although many current variations of the Circle 7 have incorporated the ABC logo itself (see below). It also was used as the name (Circle 7 Productions) of the production company for local produced programming by ABC owned and operated stations prior to takeover by Capital Cities.
This logo has become iconic in local television, largely due to the presence of the logo in major markets. Today, many other ABC affiliates around the United States which broadcast on channel 7 are allowed to use the Circle 7 logo. Such stations include KATV in Little Rock, Arkansas, WJLA-TV in Washington, D.C. (it used its own stylized version until 2001, when it adopted the original version), WVII-TV in Bangor, Maine, KVII-TV in Amarillo, Texas, KOAT-TV in Albuquerque, New Mexico, KVIA-TV in El Paso, Texas, KSWO-TV in Lawton, Oklahoma, KLTV in Tyler, Texas, WBBJ-TV in Jackson, Tennessee (formerly used on WTVW in Evansville when it was ABC affiliated). KMGH in Denver uses a variation of the circle 7 logo, and places the ABC logo in the same position as the other stations.
Due to its popularity, several variations have arisen for use by non-ABC affiliates.
In addition, the channel 7 brand in Boston, Massachusetts has had three different Circle 7 logos. In the mid-1970s, as WNAC, it had a logo similar to the ABC logos (except it was a white "7" inside a filled circle). That logo was abandoned in 1977 for a Times-Serif-Italic "7". In 1987, as WNEV, the filled-circle came back, and inside was a "7" made up of 7 small white dots. That logo was abandoned shortly after the sale of the now-WHDH to WSVN, after which WHDH took on WSVN's Circle 7. WHDH still uses the WSVN logo to this day.
Usage by stations not on channel 7
Similarly, some stations that do not
broadcast on channel 7 have used a variation of this logo adapted for their channel number:
- KTVU, Oakland-San Francisco, California's Fox affiliate, has utilized a circle 2 logo for years; the 2 is created with a bolder line than most circle logos. The logo has only changed once in the many years of its use, to accommodate the Fox logo beneath the 2's hook.
- WBAY, Green Bay's ABC affiliate also has used a circle 2 since 1986 (when still with CBS), which originally had a blue-fading-into-red color motif within the circle, and the station's call letters on the bottom line of the 2 in red. Currently the inside of the circle is red and the 2 and circle are colored gray, and optionally, the ABC logo appears left-center next to the circle 2.
- WKRN, Nashville's ABC affiliate, utilizes a blue circle 2 of a different design, with a white numeral and solid blue circle.
- WESH in Orlando, Florida, an NBC affiliate has their circle 2 in red and white, with the white numeral jutting out from the circle.
- WCBD in Charleston, South Carolina, an NBC affiliate used a circle 2 logo for many years until it switched from ABC to NBC in 1995.
- Additionally, KBCI-TV in Boise, Idaho, KJRH in Tulsa, Oklahoma, KTVN in Reno, Nevada, WJBK in Detroit and CBS New York City flagship WCBS-TV all once used circle 2 logos. KMID in Midland, Texas and WDTN in Dayton, Ohio currently use their own variations of the "Circle 2" logo.
- WTKR, the CBS affiliate in Norfolk has used a circle 3 logo since 2002, and combined with their "Your NewsChannel 3" branding since 2003
- WCIA in Champaign, Illinois also has a circle 3 logo, which was introduced in 2000.
- WFSB in Hartford, KIII in Corpus Christi, and now-independent KTVK in Phoenix, Arizona (an ABC affiliate from 1955-1994) have used circle 3 logos for many years (in KTVK's case, it is currently seen from an angle).
- KVBC in Las Vegas used a circle 3 logo briefly in the 1980s.
- KBTX in Bryan, Texas used a circle 3 logo beginning in the early 1990s, discontinuing it in 2004.
- KRON-TV(a My Network TV station also in San Francisco), Pittsburgh ABC affiliate WTAE-TV, Buffalo CBS affiliate WIVB, Greenville/Spartanburg NBC affiliate WYFF, and Superior, Nebraska Fox affiliate KSNB presently use circle 4 logos.
- WAPA-TV in San Juan, Puerto Rico currently uses a circle 4 during its newscasts.
- CBS O&Os WBZ-TV in Boston, KCNC-TV in Denver(in the 1980s as an NBC affiliate and later O&O), and WCCO-TV in Minneapolis, Minnesota previously used circle 4 logos.
- WHBF-TV in Rock Island, Illinois is currently using their own redition of a Circle 4 logo, with the CBS eye attached.
- WDAF-TV in Kansas City and KDFW in Dallas, Texas used circle 4 logos at one point before becoming Fox O&Os.
- Present-day NBC O&O WTVJ in Miami/Fort Lauderdale(moved to channel 6 in 1995) used a circle 4 logo for a time in the 1980s when still affiliated with CBS and broadcasting in channel 4.
- KITV in Honolulu had used 2 variations of a circle 4 logo until 1991.
- KTVX in Salt Lake City, Utah had a circle 4 logo until the mid '80s.
- KCSG in St. George, Utah used a circle 4 logo until early 2006.
- KSNB in Superior, Nebraska uses a circle logo for its frequency as does its sister station KTVG-TV.
- WFTX, a Fox affiliate in Fort Myers, Florida uses a circle 4 logo, though it is actually on terrestrial channel 36, as 4 is its cable position on all area cable systems.
- Previously, KGBT-TV in Harlingen, Texas used the same circle 4 design as that of WCCO.
- KXJB-TV, CBS affiliate in Fargo, North Dakota has also previously used circle 4 designs similar to WCCO.
- WCIV, the ABC affiliate in Charleston, South Carolina uses a circle 4 logo, combining the ABC logo with a 4.
- WTMJ-TV, an NBC affiliate in Milwaukee, Wisconsin used a circle 4 logo from 1964 to 1967.
- KVOA, an NBC affiliate in Tucson, Arizona has been using a circle 4 logo since 1999.
- KDFW used its circle 4 logo from the late 1980s to the mid 1990s when it was still a CBS affiliate. That logo was discontinued a year after KDFW became affiliated with Fox.
- WEWS in Cleveland used a circle 5 logo for many years, discontinuing it in 1998, but reviving it (albeit in a slightly different style) in 2007 alongside their transition to HD newscasts. This circle 5 is also used on sister station WPTV in West Palm Beach, Florida, an NBC affiliate.
- KSL-TV in Salt Lake City is another longtime user of a circle 5 logo.
- KOCO-TV in Oklahoma City has used a circle logo since 1994.
- WAGA-TV in Atlanta used a circle 5 logo for a time prior to becoming a Fox O&O, placing it on the "O" in the network logo shortly before discontinuing it completely.
- During the mid 1990s, WNYW in New York City used a logo similar to the latter version of the WAGA logo.
- WOI-TV in Des Moines, Iowa made the switch to a circle 5 logo on September 11, 2006, when the station was rebranded as ABC5.
- KSDK-TV, an NBC affliate in St. Louis, Missouri used a circle 5 logo in 1976 and in 1989.
- KOIN in Portland, Oregon is a longtime user of a circle 6 logo.
- WDSU in New Orleans has used a circle 6 logo in recent years, as has WATE-TV in Knoxville.
- WECT in Wilmington, North Carolina used a circle 6 logo from 1986 to 1995.
- CBC flagship stations CBLT-TV in Toronto, Ontario and CBMT-TV in Montreal, Quebec used their own variations of the 6 logo during the 1960s. CBLT now broadcasts on channel 5.
- WRGB in Schenectady, New York used a circle 6 logo for many years until 1998.
- KTAL in Shreveport, Louisiana used a circle 6 logo for many years until 1997.
- Also, KWNB-TV in Hayes Center, Nebraska uses a circle logo -- the same used by sister station KHGI-TV.
- WRTV in Indianapolis, Indiana has used a circle 6 logo since September 2006. Also used a circle 6 logo in the 1980s.
- KFDM in Beaumont, Texas used a circle 6 logo beginning in the 1970s, when it resembled that of then-sister station WFAA in Dallas. In 1983, they adopted a blue circle 6 logo, which was discontinued in 2003.
- KRIS-TV in Corpus Christi, Texas used an Asian-influenced circle 6 logo from the late '90s until 2001.
- Several stations broadcasting on channel 9 use circle 9 logos; including KMBC in Kansas City, WTVC in Chattanooga, WUSA-TV in Washington, D.C., WSOC-TV in Charlotte, North Carolina, KTSM-TV in El Paso, Texas, WTVA in Tupelo, Mississippi, and KCAU-TV in Sioux City, Iowa. Additionally, from the mid 1970s to 1983, WGN-TV in Chicago used a circle 9 logo. WMUR in Manchester, NH also used a circle with four lines running horizontally across the middle into the 1990s. Present day Twin Cities Fox O&O KMSP used a circle 9 logo as an ABC affiliate in the 1970s. KCAU-TV is also using it's rendition of the circle logo.
- WTSP in Tampa-St. Petersburg, Florida and KTSP (now-KSAZ) in Phoenix both used a circle 10 logo resembling a sunset. KGTV in San Diego also uses the circle 10 logo. One former user of a circle 10 logo was WTAJ-TV in Altoona, Pennsylvania. WTAJ, along with sister stations WBNG (12), WOWK (13), and WLYH (15), were once owned by Gateway Communications; Gateway mandated the use of a circle logo to all four stations.
- WTHI-TV in Terre Haute, Indiana used a circle 10 logo during the seventies, with the 10 tilted to the right forty-five degrees rather then presented straight.
- WDIO in Duluth, Minnesota uses a combined circle logo. it is a red circle with "10" in the upper right and "13" (its main translator) in the lower left.
- WPXI in Pittsburgh, WHAS in Louisville, Kentucky, and WTOK in Meridian, Mississippi currently use circle 11 logos. KTVT in Dallas/Fort Worth, KSTW in Seattle/Tacoma, Washington (the first two used it in the 1980s and 1990s when still independents), WPIX in New York City, KNTV in San Jose, California, KPLR in St. Louis, WBAL-TV in Baltimore, KTVA in Anchorage, and WLII in Caguas/San Juan, Puerto Rico all formerly used circle 11 logos at one point.
- WBNG-TV in Binghamton, New York used a circle 12 logo while under the ownership of Gateway Communications.
- KCCW-TV in Walker, Minnesota used a circle 12 logo completely identical to the circle 4 logo of parent station WCCO-TV, which was used in the same timeframe as the latter logo. It was always accompanied with an equally identical circle 7 logo for KCCO-TV.
- KTRK in Houston, Texas has used three forms of circle 13 logos since 1971. The first ran from 1971 until 1986 when a modified version was introduced. The original was a "Crooked Circle 13" recalling livestock branding of the Old West. The tail of the "3" extended outside of the circle. The modified version of the logo debuted in 1986 and featured the elongated 3 being confined into the circle. The unique logo was given a background featuring a stylised version of the Texas state flag in July 1992. This version replaced by a more-plain version still featuring the flag background in late 1994 or early 1995. An ABC logo was added to the left side of the numerical component in late 1996 and has remained the same since.
- A version of the latter KTRK logo is used on fellow ABC O&O WTVG in Toledo, Ohio, but with the ABC logo at the lower right corner as opposed to the left side (accordingly the identity of KTRK is ABC13, while WTVG is 13ABC), and there is no flag. However WTVG did start using a circle and 13 in the early 1990s. This was when WTVG was still an NBC affiliate.
- El Paso's KVIA was originally on channel 13 (using the same circle 13 logo as KTRK) until 1981, when the station switched to channel 7 and adopted the regular circle 7 logo.
- Currently, KLBK-TV in Lubbock, Texas is one of the few non-ABC O&O's using a variation of the "Circle 13" logo. WTVT in Tampa/St. Petersburg, Florida used a circle 13 logo during the 1990s while it was a CBS affiliate. KHGI-TV in Hastings-Kearney, Nebraska uses a circle logo as does many other Pappas-owned stations. WOWK-TV in Huntington, West Virginia used a circle 13 logo while owned by Gateway Communications. KTNV in Las Vegas used a circle 13 logo for a time in the 1970s.
- Emmy-winning College Station ICTV used a Circle-13 (marking their longtime cable position) until 1992, when they changed to cable channel 54. In 1999, they moved to their current cable channel 16 and no longer use a circle logo.
Although channel 14 is their analog channel, KTGM
, the ABC affiliate in Tamuning, Guam
uses a different version of the circle 7 logo for their cable channel position.
- WWMB in Myrtle Beach, South Carolina used a circle 21 logo from 1994 until 2006.
- KTVZ in Bend, Oregon presently uses a circle 21 logo.
- WPTA in Fort Wayne, IN used a circle 21 logo in the 1970s. The circle 21 logo was discontinued in the late 1970s, but it returned in 1995 and is still used today, often with the ABC logo attached since November 2005.
- KCWI-TV in Ames, Iowa used a circle 23 logo in its days as KPWB-TV, a WB affiliate.
- WAKC-TV in Akron, Ohio used two different versions of a circle 23 logo, back when it was an ABC affiliate, discontinuing it in 1997 when it became WVPX-TV.
- KMPH in Fresno currently uses a circle 26 logo; Pappas Telecasting, owner of KMPH from the beginning, routinely uses circle logos on its stations. WZVN-TV used a circle 26 logo beside the circle 7 logo for a time to signify its UHF and cable positions, during its years as WEVU.
- KCWE in Kansas City used a circle 29 logo until 2006, when it went with a logo more fit for its CW affiliation.
- WQCW (the former WHCP-TV) in Portsmouth, Ohio used a circle 30 logo, where the circle looks like a planet in orbit around The WB's logo. In August 2006, WQCW changed its logo to a unique trilined "Q" to reflect its affiliation with the CW Television Network.
- KAUT in Oklahoma City used a circle 43 logo with a star overlayed on the circle from 1985 to 1998.
- WNYS-TV in Syracuse, New York uses a circle 43 logo that, as with WQCW's circle 30 and WMYA's circle 40, appears to orbit The WB's logo. As with WMYA, the logo was replaced by a standard MyNetworkTV affiliate logo in September 2006.
- WTVQ-TV in Lexington, Kentucky used a circle 62 logo during the late 1970s prior to its move to channel 36, where it remains today.
- ATN-7 in Sydney, Australia used a circle 7 in the 1960s that resembled the ABC O&O version, but had the top line of the 7 extend out of the circle as an arrow. ATN-7, along with other Seven Network stations in Australia, later used other variations of the circle 7 logo from the early 1970s until 2000.
- The GMA Network in the Philippines used a circle 7 logo in the 1970s and 1980s to identify its channel designation in Metro Manila. (See: GMA Network logos)
- Malaysia's ntv7 also uses a circle 7 logo that greatly resembles the one used originally on the ABC O&Os, though the 7's tail is curved differently from both the ABC and Seven Network versions.
- Brazil's Rede Record used in the 1970s, when it was called simply TV Record in São Paulo, a text logo all in capital letters, but the O was replaced by a circle 7 logo.
- Argentina's state broadcaster Canal 7 used from 1999 to 2002, a circle 7 logo, but the 7 was scripted.
- Telecadena 7/4 in Honduras uses a 7/4 logo, to identify their San Pedro Sula and Tegucigalpa stations, respectively.
- A variant of the circle 7 logo was featured in the film Bruce Almighty (2003). The station that Jim Carrey's character works at is based on the real-life WKBW-TV, the ABC affiliate in Buffalo, New York, which used that same logo.
- The logo has been used on The Fairly Oddparents as the official symbol of the Dimmsdale TV station, on which Chet Ubetcha is the anchorman.
- In the first season of Full House Danny Tanner uses the Circle 8 logo as a sportscaster
- In Family Guy, a circle 5 logo is used by the television station Quahog 5.
- In one scene of the 1999 movie "The Omega Code", during a press conference, a mic flag displaying the "stylized Circle 7" used by WJLA from 1970 to 2003.
- On the Christian children's program "Kids on the Move", one segment is called the "Zion 7 Report", a newsmagazine sketch involving incidents from the Bible. Its logo was a Circle 7 variant.
List of stations using the circle 7 logo
ABC affiliates on channel 7
Past users of the logo
Station logos as seen in vintage TV guides and screen captures