Expressed juice of apples. Apples are ground to a fine pulp and then pressed. Hard (alcoholic) cider is fermented in vats for up to three months before being filtered and aged (see fermentation). Sweet cider is unfermented and either drunk fresh (as in the U.S.) or mellowed in pressurized tanks first (particularly in Europe). Most cider in the U.S. is now pasteurized. Juice that is pasteurized, treated with a preservative, and often clarified before being hermetically sealed in cans or bottles is marketed as apple juice.
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K is a British cider manufactured and distributed by the Gaymer Cider Company of Bath, England. Unusually for a British drink, it is sold in both America and the United Kingdom.
Noted for its bittersweet flavour and advertised under the slogan 'Strong. Refreshing. Different.', the canned version available in the UK is 8.4% ABV while the bottled version comes in two varieties, 8.4% and "K6" at 6.3%. The bottled version available in the US is 6.9%.
Cans and bottles of K have a highly distinctive look, coloured black with a scarlet K in the centre of the container. Each can has the following legend printed upon it: "It has always been presumed that 'X' means strength however premium liquids of a superior quality have always been marked with a 'K'. So when you want the ultimate in quality, look for this K."
Also in the bottled variety there was an ultra violet Limited Edition in a mauve bottle which reflected UV light for the club scene.