Carmel White married a prominent society lawyer, George Palen Snow, in 1926 and had three daughters: Carmel, Mary Palen, and Brigid. Her granddaughter Megan Flanigan married George Skakel III, a nephew of Ethel Kennedy. George Skakel III's grandparents were both killed in a plane crash in 1955, his father was killed in a plane crash in 1966, and his mother Joan Skakel died in 1967 at age 39 after choking on a piece of meat. Meanwhile his then 13-year old brother Mark was in the hospital with severe injuries as a result of playing around with explosives.
Snow was particularly gifted at discovering new talent, as well as fostering new avenues of exploration among previously-established artists. In the 1920s, she worked closely with Edward Steichen, already a world-famous photographer, helping him to apply his talents to fashion photography, which he did to great effect, well into the 1930s.
In 1932, she hired Martin Munkacsi, the great Hungarian photojournalist, to take his first fashion shots; she brought him and the socialite-model Lucile Brokaw to a windy, autumnal beach and, in the course of an afternoon, Munkacsi created history, by coming up with the first fashion photographs shot outdoors and in motion -- a revolutionary act.
Snow hired her famous art director Alexey Brodovitch on the basis of an exhibition of his work in graphic design, and found her fashion editor, Diana Vreeland, after noticing her, with her estimable chic, dancing across a crowded room. Between the three of them, Snow, Brodovitch, and Vreeland turned Harper's Bazaar into the most admired magazine of the last century. Among the now-household-names whose careers Snow encouraged are: Andy Warhol, Maeve Brennan, Louise Dahl-Wolfe, Truman Capote, Jean Cocteau, Cecil Beaton, Christian Dior (his 1947 debut collection she dubbed the New Look), Cristobal Balenciaga, Carson McCullers, Kenneth Tynan, and numerous others. She also discovered Lauren Bacall and put her on the cover of Harper's Bazaar, an act that brought the unknown model to the attention of Hollywood.
Snow once famously said that "Elegance is good taste plus a dash of daring." She lived that saying in every aspect of her professional life, until her forced retirement from Bazaar, when she was in her seventies. Her position as editor in chief was taken over by her niece Nancy White.
As to why her reputation faded, while Vreeland went on to become a legend, photographer Richard Avedon (quoted in "A Dash of Daring: Carmel Snow and Her Life in Fashion, Art,and Letters," a biography by Penelope Rowlands that was published in 2005) said: "She was older, right? And she died before stardom was the thing." He added, however, "Carmel Snow taught me everything I know." Many others, and particularly photographers, also credited her with helping them to hone their craft. Henri Cartier-Bresson, with whom she worked closely, beginning in the 1930s, described Snow as "magic." And when the great Hungarian photographer known as Brassai heard of Snow's retirement, he was said to have abandoned photography for good.