(formerly Viacom Outdoor
, Infinity Outdoor
, and Outdoor Systems
, among others) is the outdoor advertising division of media conglomerate CBS Corporation
. It operates around the globe, in the United States
, Puerto Rico
, the Netherlands
, and the United Kingdom
led by CEO Wally Kelly
. It does billboard advertising
, bus advertising, etc.
CBS Outdoor Canada (CBS Affichage
) is a major ad agency in Canada. Major clients include:
CBS and previously Viacom Outdoors have been accused of neglecting their outdoor furniture in Toronto, including overdoing advertisement on bus shelters, examples being Ipod ads blocking visibility, a hazard for transit users, drivers and bike riders. They have breached their contract many times. For example by not including street names on shelters and failing to maintain their shelters except for the advertising.
The company was known as Outdoor Systems until 2000. This was bought by Infinity and became Infinity Outdoor. Infinity was absorbed into Viacom
in 2002, and became Viacom Outdoor. When Viacom spun-off CBS Corporation
in 2006, and it became CBS Outdoor.
Rival ad agencies include:
- 3M National (National 3M)
- Outdoor Systems
- Infinity Outdoor
- Viacom Outdoor