Bushnell Corporation

Bushnell Corporation also known as Bushnell and Bushnell Outdoor Products is an American company specializing in optics and imaging. Its products include binoculars, spotting scopes, telescopes, night vision equipment, GPS devices, laser-guided rangefinders, riflescopes, holographic gun sights, and other high-end optical equipment. The company also sells Bollé ski goggles and sunglasses, H20Optix water sports sunglasses, and Serengeti all-purpose sunglasses. It was founded in 1948 by David P. Bushnell, during his time in Allied occupied Japan.

Bushnell mission statement:

"To develop and market superior optical products that enhance the experience of outdoor and sports enthusiasts"

Bushnell owns the rights to the Tasco brand and has licensing agreements with Bausch & Lomb and Browning Arms Company. Bushnell is owned MidOcean Partners a private equity firm. which acquired the company in a leveraged recapitalization in 2007. Previously, the company had been owned by Wind Point Partners, another private equity firm, which had originally acquired Bushnell in 1999. In June of 2008, Bushnell acquired the assets of Simmons Outdoor Corp., a manufacturer of lower-priced optical products.



  • Rifle scopes - Bushnell has a variety of rifle scopes and won an Editors Choice award in 2007 for their Elite 4200 6-24x40 scope from Outdoor Life magazine.
  • Binoculars - Bushnell makes a wide variety of binoculars and was awarded the Best Buy award from Outdoor Life magazine in 2005 for their Browning Sports optics binoculars and in 2006 for their Legend binoculars.
  • Microscopes
  • Telescopes
  • Night Vision
  • Holosight is a holographic firearms sight that gives an illuminated crosshair that appears to be in front of the gun without using any project light, for example as laser sights do.
  • Simmons Optics, a line of rifle scopes, binoculars, and other optical products.


Bushnell produces a personal weather station called the FX3, FX5, and FX7 for hikers, campers, and others who can use it to keep informed of potentially hazardous weather issues while away from home.

Two GPS products were created by Bushnell in 2006 that are the first GPS devices to allow the use of aerial and satellite imagery to be integrated into the display. They also have integrated XM radio to provide real-time weather data and can overlay weather maps and weather radar info. In 2007 the Onix 400 GPS unit won the "Best of the Best" award from Field & Stream Magazine.


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