Burning Vision Entertainment, founded by directors Gratian Dimech and James Heath, is a London based production company. They have produced music videos for several artists that have debuted on MTV, including Destiny's Child, Beyoncé Knowles, Sheila Ferguson and Chicane. They have the distinction of being the first outfit to use the Sony Cinealta camera to shoot a music video (lent whilst Star Wars: Episode II Attack of the Clones was shooting pick-ups in the UK ) and also the first to use Panasonic’s Varicam for it’s music video debut. In November 2005 their video 'Cry' for So Solid Crew member, Swiss, hit the coveted number 1 spot on TV station Channel U. This was followed up in January 2006 with ‘Getting Into You’ by Leon. They were responsible for the promotional spots for 'So Cosmetics' range of products.