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Angus Burger (Burger King)

The Angus burger is a burger sold by the international fast-food restaurant chain Burger King as an "indulgent product". It is one of their larger, adult-oriented products made with higher quality ingredients than their "standard" menu items.

In North America the sandwich has been replaced with the Steakhouse Burger, which uses a larger square patty instead of the thicker, round patty found on the original sandwich. The sandwich replaces the raw onion with fried onion strings among several other changes. All variations of the sandwich use meat from Angus cattle.

The Angus sandwich is part of a series of sandwiches designed to expand Burger King's menu with both more sophisticated, adult oriented fare and present a larger, meatier burger that appeals to 24-36 adult males. Along with the TenderGrill and TenderCrisp chicken sandwiches, these sandwiches are intended to bring in a larger, more affluent adult audience who will be willing to spend more on the better quality products

Product description

The original sandwich has been phased out in the US and Canada. The new Steakhouse Burger has mayonnaise, lettuce, tomato, A1 brand steak sauce, American Cheese and fried onion crisps served on the same style corn dusted potato roll.

The European and Asian versions of the sandwich are still made with mayonnaise, lettuce, tomato, steak sauce and raw onion, however local builds may vary in regards to size and weight of the patty and bun.

Variations

The Loaded Steakhouse burger - Mashed potatoes with bacon bits, bacon, American cheese, A1 brand steak sauce and fried onion crisps.
The Angus with bacon and cheese - Bacon and American cheese are added to the main sandwich. This version has been discontinued as a main menu item, but it is still sold as a special request. In the UK this variant has natural, white Cheddar cheese instead of American cheese.
The Low-carb Angus - The bread and mayonnaise are removed and it is served as a small salad. Created as part of the low carb movement.

Limited time offerings (LTO):

The Angus Bacon Cheddar Ranch - Lettuce, tomato, Ranch dressing, Cheddar cheese and bacon.
The Angus 'Shroom and Swiss - sautéed mushrooms and Swiss cheese replace the onion and steak sauce.
The Cheesy Bacon Angus - a cheese sauce replaces the mayonnaise, bacon and American cheese are added.
The Western Barbecue Angus - mayonnaise, lettuce, tomato, onion rings, cheddar cheese and barbecue sauce.

Regional variants:

The Three Pepper Angus Burger - cheese, peppercorn sauce, crispy strips of onion and pepper and sweet pepper.
Available in the UK as an LTO product.
The Double Angus - two Angus patties.
Available in the UK and Sweden
The Chorizo Angus - mayonnaise, lettuce, tomatoes, raw onion, chorizo sausage and a spicy steak sauce.
Sold in the UK/Ireland as an LTO product
The Angus Six-pack - Six mini Angus burgers, two plain, two with cheese and two with cheese and bacon.
Sold in the UK/Ireland

History

The Angus was first introduced into the North American market in 2004. In 2006 it was added to parts of the European markets and the Korean market in 2007.

The sandwich was first made with fire-grilled 1/3 pound (150 gram) patty, whole leaf iceberg lettuce, tomato, sautéed onion and steak sauce on a corn-dusted bun. The sandwich was reformulated to include mayonnaise, lettuce, tomato, raw, sliced onion and steak sauce on a corn-dusted bun in 2006, most likely for either a cost cutting measure or product simplification. Beginning in January 2008, Burger King began to phase out the Angus burger in the US with the intention of replacing the sandwich with a newer Angus based product in the second quarter of 2008. In the interim, BK began substituting it with the bacon and cheese Whopper.

Advertising

US/Canada

Dr. Angus

Dr. Angus was a CP+B creation launched in 2004 to promote the new Angus line of Sandwiches. Played by comedian Harry Enfield, the character is a smarmy self-help "doctor" with gleaming white teeth and a starched toupee who encourages eaters to "sit down" and enjoy the BK's large Angus burgers. In 2006, the character was again used to advertise BK's new Cheesy Bacon Angus and TenderCrisp sandwiches.

In addition, CP+B added a viral marketing web page The Angus Diet Designed to work with the larger Angus campaign, this site featured the such things as the Angus diet testimonials, a faux diet book and Angus interventions. The "interventions" could be sent to people via e-mail by filling out several fields on the page. As CP+B stated: "They were a way of getting people to spread the idea of the basis of the Angus Diet - just enjoy life. Do whatever you want. Eat whatever you want as long as it makes you happy.

The Western Barbecue Angus

In a cross promotion with the 2005 season of the Apprentice, the two teams, Magna and Net Worth, competed in a contest to design a sandwich for BK to sell. The wining product was the Net Worth team and their "Western Angus Steak Burger". As a promotional stunt, the new sandwich was introduced as a nation-wide, limited time offering the day after the episode aired.

Steakhouse (1st campaign)

The first line of advertisements for the Steakhouse Burger tagged the sandwich as "the burger you just can't wait for." The commercials often featured people in a rush to get to Burger King and purchase a Steakhouse Burger, risking the safety of other people and property around them in the process.

Steakhouse Burger (2nd campaign)

The second line of advertisements for the Steakhouse Burger tagged the sandwich as "so special, people might think you think you're special." The commercials imply that the Steakhouse Burger is a burger that people have to "earn the right" to eat. They usually feature two characters each enjoying the burger. They are then approached by a third character, who asks what the other two characters did to earn the sandwich. The first character boasts of an extraordinary feat, while the second character says he was "just hungry" or "just wanted one." The third character then berates the second character, calling him arrogant for eating a sandwich that he "did not deserve."

UK/Ireland

The Angus burger adverts featured a man (played by Sam Punter) asking for an Angus burger in a 'FastBurger' restaurant - a parody of McDonald's - the counter staff laughed presumably because he didn't think you could buy one in a fast food store. The news of the order reached the FastBurger headquarters during the journey up to the top (CEO) floor, the news spread and everyone associated with the fictional chain was laughing. The chairman was by now laughing after being told about the order on the phone and says "An Angus burger is he crazy"?!. An assistant gave him the morning Evening Standard paper and soon started coughing as the front page story reads 'Burger King debuts The Angus'. Then the camera pulls back through the office to reveal a real Angus Burger and the announcer says "The Angus Burger, only at Burger King".