|Bonneville International stations by market|
|Salt Lake City, Utah||St Louis, Missouri|
|Chicago, Illinois||Washington, D.C. WTOP-FM simulcast|
|Phoenix, Arizona||Seattle, Washington|
|Los Angeles, California |
Bonneville prides itself on "values-oriented programming," and community involvement which was advocated by the company's first president, Arch L. Madsen. According to Bonneville International's website, their values reflect an understanding that "families are the basic unit of society...and that strong families build strong communities."
Due to an FCC media cross-ownership rule, Bonneville was unable to purchase additional media outlets in Salt Lake City beyond its existing television and radio station (KSL-TV and KSL Radio). In anticipation of a rule change, Bonneville purchased four additional Salt Lake radio stations in 2002. The FCC did not grant approval for this purchase until 2003, upon which the stations were acquired by Bonneville. The status of this deal is still uncertain -- the FCC has only granted a waiver to Bonneville, and a recent court ruling has put the FCC cross-ownership rule changes into question.
On January 4, 2006, Bonneville and The Washington Post announced that the frequencies currently used by WTOP, 1500 kHz and 107.7 MHz, would be reassigned to a new station, "Washington Post Radio." WTOP would move to 103.5 MHz, the frequencies currently used by classical music station WGMS, which in turn would move to 104.1 and 103.9 MHz, the frequencies used by WWZZ, which would be closed. At noon that day, WGMS and WTOP shifted frequencies.
WGMS itself would fall silent a little more than a year later, on January 22, 2007. In its place is 70's/80's adult hits station WXGG "George 104." Simultaneously, public radio station WETA-FM dropped its news/talk format in order to revive its previous classical format via a partnership with Bonneville. WETA would also receive WGMS' entire music library, hired WGMS' last program director, and also retained the usage of the WGMS call sign. George 104 would last less than four months, when in April of 2007, it was announced that the 104.1 frequency would be LMA'd to Radio One. On April 7, 2007 the frequency would flip to a Gospel and Inspiration format, known as Praise 104.1.
The Washington Post Radio experiment ended in September 2007, as the three stations (including the powerful AM 1500 signal) became WWWT, or "3WT". Hosts include syndicated hosts from the Right (Bill O'Reilly, Glenn Beck, Neal Boortz) and Left (Stephanie Miller) as well as Nationals baseball. The station's morning show will continue.
CBS Radio has announced that it would sell 50 radio stations in 12 markets to focus on major market stations and as of September 22, 2008; Bonneville is one of the seven candidates to make first-round bids.
Navigating with a moral compass.(Bonneville International Corp. president and CEO Bruce Taylor Reese)(Fifth Estater)(Column)
Jun 10, 1996; As a teenager growing up in the small central Indiana town of West Lafayette in the 1960s, Bruce Reese would stay up late...