Barker attended Drury College (now Drury University) in Springfield, on a basketball scholarship. He was a member of the Epsilon Beta Chapter of Sigma Nu fraternity at Drury. His education was interrupted by World War II. Barker served in the Navy as a fighter pilot. However, the war ended before he was assigned to a seagoing squadron. After the war, he returned to Drury to finish his education, graduating summa cum laude with a degree in economics. While attending Drury, Barker worked his first "media job", at KTTS-FM Radio, in Springfield.
Barker left Springfield and worked at a radio station in Florida before landing another radio job in California. He was hosting an audience-participation radio show on KNX (AM) in Los Angeles when game show producer Ralph Edwards happened to be listening and liked Barker's voice and style.
Barker married his high school sweetheart Dorothy Jo Gideon in 1945 and the couple remained married for 36 years up until her death in 1981 from lung cancer. The couple had no children. Barker never remarried after her death; however, he was later involved in a relationship with model Dian Parkinson from 1989 to 1991, a relationship that ended in legal action.
In many broadcasts, the stunts on Truth or Consequences included a popular, but emotional, heart-rending surprise for a contestant, that being the reunion with a long-lost relative or with an enlisted son or daughter returning from military duty overseas, particularly Vietnam.
It was on Truth Or Consequences that the salute became his trademark sign-off; he ended each episode with "Bob Barker saying good-bye, hoping all your consequences are happy ones!"
On October 15, 1987, Barker did what other MCs almost never did: he renounced hair dye and allowed his hair to go gray. Fellow hosts Monty Hall, Alex Trebek and Richard Dawson would follow Barker's decision to go to gray hair in the late 1980s.
In 2006, The Price Is Right celebrated 35 consecutive years on the air. It is the longest-running game show of all time in North America. Overall, in daytime programming (excluding Saturday and Sunday), The Price Is Right is ranked sixth among the longest-continuing television programs (NBC's Today ranks the longest, followed by four daytime soap operas: Guiding Light, As the World Turns, General Hospital, and Days of our Lives). It has won its time slot (11:00 a.m. Eastern) for the past 25 years with its closest competitor (currently ABC's The View) normally getting about half of TPIR's ratings.
On October 31, 2006, Bob made his announcement that he would retire from The Price Is Right in June 2007. However, Barker has revealed that FremantleMedia, the company that owns the show, has been looking for a successor in the last two to three years, and also that he had considered retirement for a while, but he had so much fun that he continued to do the show. He taped his final episode on June 6, 2007, with the show airing twice on June 15, 2007. The first airing was in the show's normal daytime slot and the second airing was in primetime as the lead-in to the Daytime Emmy Awards. Repeat episodes from Barker's final season continued to air until October 12, 2007, ending with a repeat of his final episode. On July 23 2007, it was announced that comedian Drew Carey would take Barker's place as the new host for the show beginning in Fall 2007.
During Barker's tenure as host, three pricing games were introduced that used his name: Barker's Bargain Bar, Barker's Marker$ and Trader Bob. Of the three, Barker's Bargain Bar is the only game that still uses his name; Barker's Marker$ became Make Your Mark in Season 36 (the show's first with Drew Carey as host), and Trader Bob has been retired. In addition, Barker is always mentioned in some form by Carey whenever a contestant plays Barker's Bargain Bar (as "the founder of the show"; earlier variants used the fictitious names Ezekiel Barker and Jebediah Barker) and Punch a Bunch (where Carey tells the story of how Chuck Norris once taught Barker karate). In addition, contestants have been known to address Carey as "Bob," especially while they place their bids in Contestants' Row (which he usually laughs off and reminds them to call him "Drew").
Barker hosted the Miss USA/Universe Pageants from 1967 to 1987. In 1987, he requested the removal of fur prizes and stepped down as host when those in charge of the pageant refused.
Bob Barker's DJ&T Foundation has contributed millions of dollars to fund animal rescue and park facilities all over the country. He works closely with Betty White as an advocate for animal rights.
Barker has also had the second-longest run as the host of a single broadcast show (sports excluded), only a few months short of Don McNeill, who spent 35½ years as host of Don McNeill's Breakfast Club.
Barker, who was 83½ years old at the time of his retirement, holds the record of being the oldest man ever to host a regularly scheduled television game show and the oldest man ever to host a weekday television program since the inception of American network television. Barker also has hosted/appeared on a five-days-a-week television program longer than anyone else in the history of television.
On March 11, 1998, on the occasion of the ceremonial five thousandth episode of The Price Is Right, CBS dedicated the sound stage where the show has been produced since 1972 in honor of Barker.
In 2004, Barker was inducted into the Academy of Television Arts & Sciences Hall of Fame.
After the 5000th episode which aired on April 9, 1998, the studio in which The Price is Right is taped was renamed The Bob Barker Studio in his honor.
On April 14th, 2008, Barker was inducted to the NAB Broadcasting Hall of Fame
On September 16, 1999, Barker was in Washington, D.C., to speak about HR 2929, the proposed legislation that would ban elephants from traveling shows (i.e. Circuses). While preparing for the presentation, Barker experienced what he called "clumsiness" in his right hand. He was admitted to George Washington University Hospital and diagnosed with a partially blocked left carotid artery. Barker underwent carotid endarterectomy to remove the blockage, and the procedure went well enough that he was able to return to work within the month.
Three years later, Barker had 2 additional health crisises after taping the 30th season finale of The Price is Right. While lying down in the sun, Barker was hospitalized with a stroke on May 30, 2002 and six weeks later on July 11 2002. Barker underwent prostate surgery, both at George Washington University Hospital in Washington, D.C.. Both surgeries were successful.
In July 2006, Barker suffered a minor injury to his right hand. On the July 15 2006 episode of The Late Late Show, he jokingly stated that he broke it by karate chopping "countless desks" something he later proceeded to do to host Craig Ferguson's desk.
Barker has also had several mild bouts with skin cancer, which is a result of his frequent tanning. He consults a dermatologist regularly to make sure any cancers are caught and removed before they spread; they do not pose a threat to his life. In an interview, Barker told people at home that if they have ever been in the sun to consult a dermatologist yearly.
In 1995, model Holly Hallstrom exited The Price is Right. Hallstrom later filed suit against Barker for wrongful termination and malicious prosecution claiming Barker had launched a media attack against her, allegedly saying that she was disruptive to the working atmosphere of The Price is Right. Barker dropped his case, while Hallstrom did not, finally ending in settlement in 2005.
Price is Right employees Sherrell Paris, Linda Reigert, Sharon Friem, and models Janice Pennington and Kathleen Bradley were all released from the show in 2000. Reigert and Friem filed lawsuits against Barker, CBS, and FremantleMedia as a result. Friem additionally charged Barker and The Price is Right with sexual harassment. Pearson Television, which took over the show's production in October 2000, made changes as CBS needed to cut costs.
In 2002, announcer Rod Roddy's on-air camera time on The Price is Right was eliminated upon the start of the 31st season. FremantleMedia claimed that it is their official policy for announcers not to appear on camera on any of their shows, however, insiders speculated that a falling-out between Rod and Bob Barker is the real reason that Rod was never shown again. During Roddy's cancer-related surgeries during the 31st season, substitute announcers Paul Boland and Burton Richardson were both shown on camera on occasion. Following Roddy's death in 2003, replacement announcer Rich Fields has appeared on camera numerous times, but usually only at the end of the show, or for a "special occasion" such as a birthday, or conversation directly with or involving him. He has not been shown on a daily basis during a contestant call-down or used in showcase skits, although the showcase skits are slated for Season 37 (the second with Drew Carey).
In October 2007, Deborah Curling, a long-time employee of The Price Is Right, filed a lawsuit against Bob Barker and The Price Is Right producers, claiming that she was forced to quit her job after testifying against Barker in a wrongful termination lawsuit brought on by a previous show producer. Curling claimed that she was demoted to "intolerable work environment" on the back stage of the show which caused her to leave the job. Curling, who is black, also alleged that The Price Is Right producers (including Barker) created a hostile work environment in which black employees and black contestants were discriminated against.